Softball South Australia
Softball South Australia has been using our data intelligence for 4 years
Softball SA used ActiveXchange to identify areas in the state to grow the game. Armed with actionable data insights, Softball SA mapped out a consultation plan as the first stage - right as COVID hit. These insights were extremely valuable at a time where resources were starting to build back up and priorities needed to be extremely focused.
Future of Softball being supported in South Australia
Using ActiveXchange’s demand modelling, which was supported by the City of Onkaparinga, Softball SA has been awarded funding from the Office for Recreation, Sport and Racing (ORSR) over the next two years for a new staff member to help grow the game and get more people active.
Softball SA will now be able to use the platform to drive data-led decision making on how, and where, to deliver programming enabled by this funding.
Softball South Australia
'Future of Softball' Pilot Program Delivery
Deliver softball in a region with no previous organised softball competitions, and earmark regions for expansion.
Membership Growth
Increase interest and awareness of Softball and grow registered members in the regions identified, supported by ActiveXchange modelling.
Replicate Success
Design and implement templates that can be rolled out to all regions, with similar ActiveXchange datasets.
Insights
Demand modelling to inform target area
Current (and historical) participation data in the identified area with supporting analysis showing high demand, low conversion and no current Softball competitions, or associations based in the focus area.
Outcomes
Funding
Future of Softball program
Future of Softball program
Funding provided by Office of Recreation, Sport and Racing for a new staff member at Softball South Australia to execute the program, and grow the sport more broadly.
Future of Softball program
Future of Softball program
Future of Softball program
Future of Softball program to be developed to address the demand, remove barriers to participation, and serviced by new staff member.
Sustainable programs
Future of Softball program
Sustainable programs
Create sustainable softball programs and competitions where the demand for the sport is, within two years.
Testimonial
"This program would not have been possible without the support and insight from ActiveXchange. The ActiveXchange Sport platform was the catalyst for us to deliver this project and the assistance provided by ActiveXchange has been invaluable.
We also acknowledge and thank the Office for Recreation, Sport and Racing for the grant support and belief in our project, and we are grateful for the collaboration with the City of Onkaparinga."
James Harris
State Operations Manager - South Australia
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