Used by hundreds of venues each week, the ActiveXchange Operator platform supports leisure, aquatic and fitness organisations to make data simple to use, shaping operational and marketing decisions that increase member returns and impacts. In addition, it helps organisations to better connect with local government stakeholders using health and wellbeing and Social Value insights.
How are we tracking post-COVID and how can we maximise returns and social impacts over the next 12-18 months?
Which members are at risk of cancelling next and how can we best mitigate this risk?
What offer should we consider adopting next to best meet the needs of our members and better engage target prospects?
What are the optimal fitness and swim school timetables per member segment to ensure demand is met and attendance is high?
View member locations, predictive demand, and demand conversion. Understand demographics with Community Profile layers.
Analyse membership trends for current members, new joiners and cancellations, and view member status breakdown by age/gender
Analyse member demographics for fitness programs by sector and site, and develop optimal fitness program timetables based on data insights
Analyse student statistics for each course, such as student duration & levels progressed, enrolments and geographic breakdown
Identify which marketing channel is likely to be the most effective by segment, and see the average projected member lifetime value and unmet demand insights
Analyse community outreach and engagement targets for equity seeking and underserved community groups compared to industry benchmarks
ActiveXchange Operator platforms can be upgraded with the below add-on modules.
What are the relative usage levels of community facilities and active spaces?
Movement data allows you to analyse the impact of planning and investment decisions, optimise site selection, and allocate resources in the areas that matter to your organisation, your stakeholders, and your community.
Which members are at risk of cancelling their membership?
Using machine learning (AI) and predictive modelling, our specialist Data Science team predict at risk-members leveraging a wide set of data from across the sector. This predicts each member's relative risk of cancelling their membership at any point in time, using more than 40 variables to maximise your customer lifetime value.
What is the dollar value of savings on the health budget that our sites generate?
Via our partnership with KPMG, our Social Value report shows the predicted dollar value savings your site has generated as a result of your members staying active and in turn reaching specific activity thresholds, subsequently reducing their risk to a number of health indicators and/or increasing their productivity.
What is the commercial value of our current assets?
Unlock new revenue and bring additional funding streams into sport clubs via our State & National Sporting Organisation integrated network. Use this module to identify and engage commercial partners by sport down to postcode level.
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