ActiveXchange for Operators
Used by hundreds of venues each week, the ActiveXchange Operator platform supports leisure, aquatic and fitness organisations to make data simple to use, shaping operational and marketing decisions that increase member returns and impacts. In addition, it helps organisations to better connect with local government stakeholders using health and wellbeing and Social Value insights.
How are we tracking post-COVID and how can we maximise returns and social impacts over the next 12-18 months?
Which members are at risk of cancelling next and how can we best mitigate this risk?
What offer should we consider adopting next to best meet the needs of our members and better engage target prospects?
What are the optimal fitness and swim school timetables per member segment to ensure demand is met and attendance is high?
Features & Dashboards
Interactive Mapping
Community Profile Layers
Community Profile Layers
View facility locations and current membership coverage alongside forecast membership demand, conversion, and therefore remaining growth hotspots for your facilities
Community Profile Layers
Community Profile Layers
Community Profile Layers
View and analyse population demographics and health & wellbeing profiles across neighbourhood, city, and state geographies
Centre Operations
Community Profile Layers
Customer Acquisition
Analyse membership trends, forecast future membership numbers, and benchmark a range of key outcome and impact metrics
Customer Acquisition
Customer Acquisition
Customer Acquisition
Drive revenue generation, reduce costs operationally and across programming, and identify gaps and gains in local markets - further details here
Program Manager
Customer Acquisition
Community Manager
Analyse member demographics for fitness programs by sector and site, and develop optimal fitness program timetables based on data insights
Community Manager
Customer Acquisition
Community Manager
Analyse community outreach and engagement targets for equity seeking and underserved community groups compared to industry benchmarks
Add-On Modules
Retention
Which members are at risk of cancelling their membership?
Using machine learning (AI) and predictive modelling, and leveraging a wide set of data from across the sector, our Data Science team predicts at risk-members. This module estimates each member's relative risk of cancelling their membership at any point in time - using more than 40 variables - to maximise your customer lifetime value.
Social Value
What health and social savings are generated by sports and facilities?
ActiveXchange's Social Value module shows the predicted dollar value savings sports or leisure facilities generate as a result of members being physically active, and in turn reducing their risk against a number of health indicators and/or increasing their productivity and education attainment.
Movement Data
What's working? What's not? What's next?
Using GPS data from millions of phones every hour, Movement Data allows you to analyse the impact of planning and investment decisions, optimise site selection, and allocate resources in the areas that matter to your organisation, your stakeholders, and your community.