Used by hundreds of venues each week, the ActiveXchange Operator platform supports leisure, aquatic and fitness organisations to make data simple to use, shaping operational and marketing decisions that increase member returns and impacts. In addition, it helps organisations to better connect with local government stakeholders using health and wellbeing and Social Value insights.
How are we tracking post-COVID and how can we maximise returns and social impacts over the next 12-18 months?
Which members are at risk of cancelling next and how can we best mitigate this risk?
What offer should we consider adopting next to best meet the needs of our members and better engage target prospects?
What are the optimal fitness and swim school timetables per member segment to ensure demand is met and attendance is high?
View community site and facility locations across any geographic location. View demand and conversion of your facilities
View and analyse population demographics and health & wellbeing profiles across neighbourhood, city, and state geographies
Analyse membership trends for current members, new joiners and cancellations, and view member status breakdown by age/gender
Drive revenue generation, reduce costs operationally and across programming, and identify gaps and gains in local markets
Analyse member demographics for fitness programs by sector and site, and develop optimal fitness program timetables based on data insights
Analyse student statistics for each course, such as student duration & levels progressed, enrolments and geographic breakdown
Analyse community outreach and engagement targets for equity seeking and underserved community groups compared to industry benchmarks
Analyse membership trends, forecast future membership numbers, and understand venue & program engagement
What's working? What's not? What's next?
Movement data allows you to analyse the impact of planning and investment decisions, optimise site selection, and allocate resources in the areas that matter to your organisation, your stakeholders, and your community.
What are the health savings of sports and facilities?
ActiveXchange's Social Value module shows the predicted dollar value savings sports or leisure facilities generate as a result of members staying being physically active, and in turn reducing their risk against a number of health indicators and/or increasing their productivity and education attainment.
Which members are at risk of cancelling their membership?
Using machine learning (AI) and predictive modelling, and leveraging a wide set of data from across the sector, our Data Science team predicts at risk-members. This module estimates each member's relative risk of cancelling their membership at any point in time - using more than 40 variables - to maximise your customer lifetime value.