ActiveXchange puts our Data Science Team in the palm of your organisation. We aggregate and transform complex and often fragmented data from across the sector into actionable and connected insights so each partner organisation is more informed and can make positive change happen faster.
Right offer, right place, right time.
More members, more active, more often.
Through the SportsEye Network we bring together and leverage data on 4 million participants and members, supporting hundreds of organisations, and shaping more active and healthy communities across Australia and New Zealand.
The Network is now backed by Federal Government, opening up access for all sport organisations, venue operators and local governments, no matter size or experience with data.
Winner of Best Tech & Data Solution at the National Sport Convention Awards, Parks and Leisure Australia Awards, and Sports World Tech Awards.
Target participation growth areas and connect with and influence government by evidencing your current and potential impacts
Sport + leisure intelligence and plans automatically brought together to align decisions with local outcomes and impacts
Market intelligence + predictive models to drive membership returns + evidence your impact
Right offer, right place, right time. Latest intelligence from 3m+ members to help suppliers and fitness businesses to scale
SportsEye provides a joined up readymade digital network which enables state and national organisations to coordinate program reporting and growth insight across a large numbers of stakeholders (venues - sports - government). This includes $ ROI and social impact insight, informing the ongoing roll out of industry products and services.
Modules, which are free for program delivery and funding partners, and accessed via their own SportsEye accounts. Partnerships include
Aquatics and Recreation Victoria's VICSWIM Program, and Royal Life Saving Society of Australia.
MODULE RESEARCH PARTNER: KPMG
The Social Value Model and dashboards generate a monetary $ value based on the ongoing risk profile of individual members, reduced by tracked frequency and type of activities at sites (community savings). The model aligns with Federal Government reporting principles.
KPIs include health (diabetes, dementia, CHD, cancer types, mental health etc.), education attainment and productivity.
Includes quarterly and annual Social Value awards presented at national conferences.
Using 30+ variables and machine learning to assign an ongoing risk index score to each member, predicting decline in engagement and membership cancellation to help prioritise actions. Variables include personal behaviour factors as well as external influences. An unrivalled service as it is localised and driven by data and trends from across millions of memberships in Australia and NZ.
Output includes a dashboard that tracks member risk levels and recommended targeted ‘mitigation’ campaign messaging + a data feed to support triggered emails/SMS messages + ongoing $ ROI tracking dashboard.
MODULE PARTNER: The Community & Club Collective (TCACC)
The module supports more commercial investment into community sport by identifying relevant industries and brands whose products most align with the segmented profile of members at each sports club and/or state and national sport association.
This supports generate revenue through new and retained sponsorship agreements with further advisory services available from TCACC.
National interactive mapping and area ranking to show remaining 'hotspots' for new commercial fitness (gyms and group ex), swim school and gymnastics venues using the National Database and predictive demand modelling. Saves research time and cost, providing independent analysis to identify commercially sustainable opportunities, and supporting the sale of franchise territories and sites.
Further details can be found here on how we are working with commercial organisations and helping franchises to expand their offer.
Data driven (machine learning) member email and SMS communication to drive general venue engagement. Includes personalised insight for the member on their activity levels and related health impacts + what venue activities, products and opening times are best suited for them.
The module includes an optional member feedback tool with a feedback tracking and benchmarking dashboard within SportsEye.
The module also supports retail brand reward and inspire campaigns specifically tailored to drive engagement and increase overall member lifetime value.
Our independent, forward thinking team has extensive experience of how data driven decision making benefits businesses and communities from day one. We also understand how challenging data can be! Through collaborative partnerships we put data science expertise behind each partner to simplify decisions and grow tangible outcomes.