ActiveXchange

Empowering data. Intelligent investment. More active members.

The confidence to change

ActiveXchange is shaping a new data driven approach to investment and delivery across community sport, leisure and fitness. Building up networks of relevant data (market intelligence), coupled with our specialist and innovative approach to analysis (business intelligence), enables us to work alongside your team to create clear lines of sight on how to maximise participation outcomes, commercial returns, and social value impacts. This more scientific, partnership approach benefits and empowers leisure, aquatic and fitness facility operators, sport organisations, local, state and federal government.


1) Provide the optimal offer to engage and retain more active members 

2) Intelligent marketing - right person, right time, right message

3) Evidence Social Value - tracked community saving


Recently shortlisted for 2 of the 2019 National Sports Convention Award categories

(Best Tech Solution & Communications Innovation)

the team changing a sector

SportsEye for facility operators - generating more members who stay active for longer

SportsEye PRO - empowering State & National Sport Organisations

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We support facility operators align their offer with the evolving needs of any local area - this involves using predictive models and machine learning techniques. We've now partnered with over 300 venues, helping to deliver greater returns from facility investment, timetable programming, pricing, operations and target marketing decisions and investment.  On average we reduce attrition rates by 27% and cost of new member lead generation by over 30%. For more information please see:

- SportsEye Operator - Leisure & fitness business intelligence partnerships

- SportsEye Pro - State and National Sport Organisation investment planning

"Belgravia Leisure is passionate about creating more active and healthy communities. It’s imperative that vital decisions made throughout our organisation are underpinned by robust and up to date evidence. We’re delighted to be working closely with ActiveXchange to ensure any facility we operate uses sector intelligence to drive local participation outcomes and social value impacts. The role ActiveXchange is playing in bringing the sector together to open up market and business intelligence options is very exciting!”

Nick Cox, CEO, Belgravia Leisure - Business intelligence partner (SportsEye Operator)

"Sport NSW partnered with ActiveXchange to undertake predictive analytics to forecast demand  initially for nine sports in NSW. The result provides the sports with powerful data on their scope for growth, the geographical locations where the growth is most likely and the risk of participant drop-out mapped to specific clubs and locations. This proves that there is a significant opportunity for analysis of this nature to be undertaken throughout the sport and recreation sector in NSW to better tailor the offer to existing and potential participants."

Darren Simpson, CEO, Sport NSW (Association for 200+ sport organisations) - SportsEye State & Pro

Investment Planning Model & Report Service

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This offline service is used by leisure planning consultants, local government and commercial operators to assess new build, franchise or contract options, or to test the viability of changing the facility mix, capacity or offer at your existing venue(s). 


The predictive model identifies the optimal location and specification of venues, aligned with the profile of current and future demand. It is constantly checked against actual outcomes across the ActiveXchange eco-system, and is currently operating at 95%+ accuracy.


A full model overview, video and example report can be found here.


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Report options available to order:

  1. The Current Venue (identifying unmet demand) 
  2. New Site Scenario 
  3. Optimal Site Location Scenario 
  4. Blank Page Scenario (both location and facility mix still to be determined)


Each report includes:

  • competition and venue catchment mapping
  • member and visit projections 
  • target member acquisition/ conversion map
  • segmentation profiling to support the marketing plan
  • optimal facility capacity specification + programming and pricing
  • sector performance benchmarking to test investment viability
  • Social value impact (optional bolt-on - see service below).

Social Value Model & Report Service

The need for Social Value

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There is a growing emphasis on the non-financial impacts community facilities are and can have. The Social Value Model:  

1) Recognises community savings generated through physical activity

2) Ensuring funding is allocated to where it will make the greatest impact

3) Helps partners to engage a wider range of funding sources

Accurate

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The Social Value Model risk profiles each individual facility user, and aligns their profile of activity at the site with a risk reduction. The monetary savings are then be summed at program, site and operator level and tracked on a rolling basis. Operators are provided a report and/or access to tracking dashboards

Consistent

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The Social Value Model automatically processes member and attendance data already being collected by leisure management systems - this standardisation allows for anonymised benchmarking so outputs are consistent, relative and relevant. 

Key indicators include mental health, dementia, cardiovascular disease, diabetes, bowel cancer, breast cancer, risk of drowning, education attainment and increased productivity

Credible

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ActiveXchange has partnered with KPMG as Research Partner (following their work on the Value of Community Sport Infrastructure for Sport Australia) to refine a model with similar principles relevant for local leisure and aquatic centres.  ActiveXchange has also partnered with the DataHub to support data processing and reporting. 

Social Value Growth (SportsEye)

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We don't ever stop at reporting. The SportsEye platform provides a range of business intelligence and direct access to the ActiveXchange Data Team in order to create site action plans aligned with specific Social Value growth targets. We make it easy to then communicate these plans with stakeholders

Sector support

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The Social Value Model and Service is supported by a range of sector partners. In July 2019 the service was launched across the Aquatics and Recreation Victoria network.


Working with sector partners means outputs are designed to be affordable for operator partners

Key Dates

2018 - we were here...

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  • Invited Speaker - Fitex New Zealand
  • Invited speaker - Belgravia Summit, NZRA
  • Exhibitor - International Parks and Leisure Conference
  • Australasian Leisure Magazine Oct 2018
  • Invited speaker - Aquatics & Recreation Victoria 2018 Industry Conference
  • Invited speaker - 2018 National Sports Convention
  • Australasian Parks and Leisure - Winter 2018 feature article
  • Sport NSW 2019 Industry Conference - Feb (speaker)
  • Parks and Leisure NSW/ACT 2019 - May (speaker) 

2019 - what's planned...

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  • Aquatic and Recreation Institute (ARI) Conference - June (speaker)
  • National Sports Convention - July (speaker)
  • Fitness Industry Technology Summit - July (speaker)
  • Aquatics and Recreation Victoria Conference - September
  • Waves 2019 - NZ National Aquatic Conference - Sept (speaker alongside our partner Sport New Zealand)

Passionate about data and getting people active? Join the team

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We commit to making a difference and championing talent, while supporting clients to deliver tangible returns from a smarter use of data, business intelligence, and technology. We're also growing fast and looking for exceptional data analysts with a background in market and business intelligence (BI) to join our team, details are here

The Journey

About

Get in touch

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Our team

Our forward thinking team has extensive experience and appreciation of how data driven decision making benefits businesses and communities from day one.  Through collaborative partnerships we put the type of data science expertise traditionally used by supermarket chains behind each partner to help them grow tangible outcomes and impacts. 


Find out more about us here

ActiveXchange Pty Ltd

SYDNEY: Spaces Surry Hills, 111 Flinders St, Surry Hills. / MELBOURNE: 580 Church Street, Richmond.

+61 (2)4017 1234 / +61 (0)4517 22246 info@ActiveXchange.org ABN: 92627386127