ActiveXchange
Empowering data to shape a more informed, connected and active sector
ActiveXchange
Empowering data to shape a more informed, connected and active sector
Request the latest SportsEye brochure
The National Infrastructure Database (SportsEye Basics)
- Governed by a cross-industry Steering Group, includes uploads from state governments and national associations
- Key planning information now on 16,000+ sport, leisure, aquatic, fitness and recreation sites, which can be managed and accessed through any SportsEye account
- Analysis and benchmarking dashboards and data export features
- Create and manage action plans (SportsEye Plans), sharing these with internal project teams, other partner organisations or publish them across the SportsEye Network
- A FREE account is available to any industry organisation, more details here
SportsEye for Sports (state and national sport organisations)
- Integrates with your existing member management system
- Straightforward tracking of participation trends coupled with predictive demand analysis to show your growth areas - these are aligned with the infrastructure gaps (using the national database)
- Health and wellbeing KPI dashboard to evidence to government your current impact and the impact that can be generated (infrastructure and/or funding)
- Visibility across government action plans relevant to your sport + the ability to publish plans to manage projects with stakeholders
- SportsEye PRO accounts are tailored to each sport, providing a fully digitalised infrastructure plan which remains up to date
- Now used by over 75 state sport organisations, more details here
SportsEye Operator (leisure, fitness, aquatic, golf & tennis venues)
- Integrates with your existing member management system
- Fully utilise your own data and capitalise on relevant up to date industry-wide insight generated from millions of active members
- Track your relative performance with up to date benchmarks and forecasting analysis
- Dashboards and outputs provide key intelligence on optimal timetable programming, pricing, swim school planning, targeted member acquisition and retention marketing
- Interactive mapping to show members and target prospects linked to local government health and wellbeing and Social Value KPI reporting dashboards
- Monthly or annual subscription options, more details here
SportsEye for Government (and RSTs in New Zealand)
- Brings data from your leisure and aquatic venues and your local sport clubs (via the state sport integrations with SportsEye) into your own account automatically
- Consistent and accurate tracking of health and wellbeing KPIs across both leisure and sport infrastructure to support management of delivery contracts, establishing and reporting on outcomes and impacts to justify investment
- Predictive modelling to show future growth potential aligned with local priority communities and health and wellbeing KPIs
- Visibility across local action plans relevant to your area + the ability to publish plans to manage projects with stakeholders
- De-risk decision making with an evidence base at your fingertips, more details here
Additional SportSeye modules
Sector Program modules
Sector Program modules
Sector Program modules
SportsEye provides a joined up readymade digital network, empowering state and national organisations to coordinate program reporting and growth insight across a large numbers of stakeholders (venues - sports - government). This includes $ ROI and social impact insight, informing the ongoing roll out of industry products and services.
Modules, which are free for program delivery and funding partners, and accessed via their own SportsEye accounts. Partnerships include
Aquatics and Recreation Victoria's VICSWIM Program, and Royal Life Saving Society of Australia.
Social Value module
Sector Program modules
Sector Program modules
MODULE RESEARCH PARTNER: KPMG
The Social Value Model and dashboards generate a monetary $ value based on the ongoing risk profile of individual members, reduced by tracked frequency and type of activities at sites (community savings). The model aligns with Federal Government reporting principles.
KPIs include health (diabetes, dementia, CHD, cancer types, mental health etc.), education attainment and productivity.
Includes quarterly and annual Social Value awards presented at national conferences.
Retention module
Sector Program modules
Sponsor Match module
Using 30+ variables and machine learning to assign an ongoing risk index score to each member, predicting decline in engagement and membership cancellation to help prioritise actions. Variables include personal behaviour factors as well as external influences. An unrivalled service as it is localised and driven by data and trends from across millions of memberships in Australia and NZ.
Output includes a dashboard that tracks member risk levels and recommended targeted ‘mitigation’ campaign messaging + a data feed to support triggered emails/SMS messages + ongoing $ ROI tracking dashboard.
Sponsor Match module
Property Search module
Sponsor Match module
MODULE PARTNER: The Community & Club Collective (TCACC)
The module supports more commercial investment into community sport by identifying relevant industries and brands whose products most align with the segmented profile of members at each sports club and/or state and national sport association.
This supports generate revenue through new and retained sponsorship agreements with further advisory services available from TCACC.
Property Search module
Property Search module
Property Search module
National interactive mapping and area ranking to show remaining 'hotspots' for new commercial fitness (gyms and group ex), swim school and gymnastics venues using the National Database and predictive demand modelling. Saves research time and cost, providing independent analysis to identify commercially sustainable opportunities, and supporting the sale of franchise territories and sites.
Further details can be found here on how we are working with commercial organisations and helping franchises to expand their offer.
activeCAMPAIGNS module
Property Search module
Property Search module
Data driven (machine learning) member email and SMS communication to drive general venue engagement. Includes personalised insight for the member on their activity levels and related health impacts + what venue activities, products and opening times are best suited for them.
The module includes an optional member feedback tool with a feedback tracking and benchmarking dashboard within SportsEye.
The module also supports retail brand reward and inspire campaigns specifically tailored to drive engagement and increase overall member lifetime value.
analysis Report services
Investment Planning Model & Social Value Model report services (offline)
- The Investment Planning Report Service is driven by the official National Database and key insight generated from 3 million users and the up to date performance of hundreds of sites. Over 100 offline reports each year predict investment outcomes and optimal infrastructure provision. Right offer, right place, right time. More details here
- The Social Value Model Service translates activity into $ monetary values against specific health, education and employment indicators and can be ordered as a bolt on to the Investment Planning Report, aligning projections with Federal Government principles. Used by 150+ delivery organisations to evidence their impact Also used by planners and commissioners to fund and monitor tangible impacts (including within leisure management contracts), leveraging relevant benchmarks. Outputs are offline or loaded into a SportsEye dashboard for those with accounts. More details here