Data driven decision making
We put the type of scientific planning intelligence that supermarket chains use at the fingertips of any Australian and New Zealand leisure, aquatic and fitness operator or investor, and councils.
The Service, delivered in partnership with a range of state and national bodies and associations, is relevant for assessing new build, franchise or contract options, or if you are considering changing the facility mix, capacity or offer at your existing venue(s).
The predictive model is constantly checked against actual outcomes, and is currently operating at 95%+ accuracy.
Sector intelligence powering local opportunities
Market intelligence for the first time in Australia and New Zealand is being built from up to date sector data on members (which type of people are signing up to different types of membership), attendance patterns (capacity planning), and facility performance (what types of facilities are most effective at absorbing different types of customer demand).
In summary, we’re supporting facility operators optimally align their offer with the evolving needs of any local area.
A full model overview, video and example report can be found here.
Ongoing leisure & fitness business intelligence partnerships.
SportsEye Pro - the State and National Sport Organisation & Local Government investment planning platform.
Model report options - evidence based decisions
- The Current Venue (identifying unmet demand)
- New Site Scenario
- Optimal Site Location Scenario
- Blank Page Scenario (both location and facility mix still to be determined)
- Member Value Review (extent of commercial headroom at sites and the key drivers of growth)
Each report includes:
- competition and venue catchment mapping
- member and visit projections
- target member acquisition/ conversion map
- segmentation profiling to support the marketing plan
- optimal facility capacity specification
- optimal programming and pricing
- sector performance benchmarking to test investment viability.
Right message, right person, right time.
1) Increased member lifetime value (retention)
2) Decreased cost of customer acquisition
This means more active members staying with your organisation for longer.
We're working with the largest Australasian leisure and fitness operators. Outcomes are constantly tracked, ensuring our modelling remains as accurate as possible.
1) Engaging your next member
Our Investment Planning service uses the latest market trends to understand which type of people are most likely to join your specific facility or organisation, at any point in time. We account for local competition and your current membership base.
Our retention model accurately predicts at risk of drop out members at any point in time, tracking the value of this risk, and prioritising proven ROI retention campaigns.
2) Targeted campaigns using optimal channels
Working with Experian, Australasia's leading direct marketing partner we deliver cost effective direct content to generate membership leads - delivered via email, mail and optimal social media channels. This is automatically tailored to a household level to maximise results. We support your team to collate member sign up results and track your campaign ROI, working in collaboration to drive results across a sector.
Advisory Services
Data Roadmap
Know what role data can play across your organisation and wider partnerships. Tailored sport and physical activity data strategies and advisory service
Social Value
Target and then evidence the monetary community savings your program or facility is generating in an accurate, consistent and credible way
Our Strategic Intelligence Partners
Our Sport & Program Intelligence Partners (SportsEye)
Key Dates
2018 - we were here...
- Invited Speaker - Fitex New Zealand
- Invited speaker - Belgravia Summit, NZRA
- Exhibitor - International Parks and Leisure Conference
- Australasian Leisure Magazine Oct 2018
- Invited speaker - Aquatics & Recreation Victoria 2018 Industry Conference
- Invited speaker - 2018 National Sports Convention
- Australasian Parks and Leisure - Winter 2018 feature article
2019 - what's planned...
- Fitex Australia - April
- Aquatic and Recreation Institute (ARI) Conference - June
- National Sports Convention - July
- Aquatics and Recreation Victoria Conference - September
Passionate about data and getting people active? Join the team
We commit to making a difference and championing talent, while supporting clients to deliver tangible returns from a smarter use of data, business intelligence, and technology. We're also growing fast and looking for exceptional data analysts with a background in market and business intelligence (BI) to join our team, details are here.