ActiveXchange for Sports
An intelligence platform for any state or national sporting organisation, ActiveXchange Sport integrates with your existing member management system to track member and club participation and forecast demand.
The platform enables sport organisations to shape strategic and operational decisions, effectively plan and prioritise resources, and demonstrate the sport's social impact on the local community.
Where are the growth areas & clubs of today and tomorrow, and how should we best allocate our resources to help realise our sport's potential?
Do we have adequate facilities in the right places
to maximise growth in participation and membership?
How can we support our clubs to make better, more data-driven strategic, operational and marketing decisions?
How can we unlock and leverage our sport's data assets to influence government for ongoing support and funding?
Features & Dashboards
Interactive Mapping
Community Profile Layers
Community Profile Layers
View member locations, predicted demand, and demand conversion. View where members play by sites and facilities - alongside the National Database with 50,000+ facilities
Community Profile Layers
Community Profile Layers
Community Profile Layers
View and analyse population demographics and health & wellbeing profiles across neighbourhood, city, and state geographies
Sport Operations (New)
Community Profile Layers
Sport Operations (New)
Analyse membership trends by month and season with demographic and club splits, and market benchmark comparisons, to identify opportunities
Sports Summary
Community Profile Layers
Sport Operations (New)
Analyse participation rates by different geographic levels alongside demographic and market benchmarks
Sports Performance
Sports Performance
Sports Performance
Summary of resident location of players & members, compared with location of where they play, and benchmark participation by facility
Sports Priorities
Sports Performance
Sports Performance
Identify key demand growth areas, and evaluate current & future capacity requirements to help influence investment planning
Member Acquisition
Sports Performance
Member Acquisition
Attract and retain members, drive revenue generation, understand member segments, and reach unmet demand
Add-On Modules
Sporting Schools (beta)
Sporting Schools (SS) is an Australian Government initiative designed to help schools increase children's participation in sport and connect them with community sport opportunities.
ActiveXchange is collaborating with the Australian Sports Commission (ASC) to integrate key data on this program into each sport's account, to help them grow pathways into their own sports. Features include:
- Track overall performance across your SS program by state, LGA and suburb (and at a school level)
- Compare bookings to school roll numbers (student conversion)
- Compare SS bookings with wider (ActiveXchange) membership demand and conversion for your sport to prioritise SS expansion areas and communities as well as local club engagement, tracking how SS is supporting pathways into club growth
- Compare your SS bookings with relevant market (other sport) benchmarks and trends on a rolling term and year basis
Movement Data
What's working? What's not? What's next?
Movement data allows you to analyse the impact of planning and investment decisions, optimise site selection, and allocate resources in the areas that matter to your organisation, your stakeholders, and your community. Advanced Movement providers you user profiles for any facility or event nationwide, key insight for commercial and sponsor partnerships.
Social Value
What are the health savings of sports and facilities?
ActiveXchange's Social Value module shows the predicted dollar value savings sports or leisure facilities generate as a result of members staying being physically active, and in turn reducing their risk against a number of health indicators and/or increasing their productivity and education attainment.
PartnerMatch Sport
Commercial market profiling to drive brand and sponsor partnerships.
This module identifies brands and brand categories that index highly with either your registered membership and/or overall visitors to your facilities (using Movement Data) to attract additional revenue generating partnerships. This leverages ActiveXchange's advanced market segmentation datasets.
Brand and Sponsor Connect
ActiveXchange brings relevant brand engagement and sponsorship opportunities to sports.
These are brands that are in the space of making data driven decisions. Connecting organisations through an exchange of insights helps form deep and commercially successful partnerships that can then filter down through the levels of each sport, further activating and supporting your communities. This also opens up the option for sports to fully leverage their data assets in a new, fully-controllable and impact-led way, bringing additional ‘inspire’ and ‘reward’ partner value back to each and every club and membership.
Gap Modelling & Facility Capacity
Additional Interactive Mapping Layers
Gap Modelling & Facility Capacity
Identify areas with sufficient supply and those with a shortage to meet demand by understanding the provision of facilities compared to members and demand
Engagement & Participation
Additional Interactive Mapping Layers
Gap Modelling & Facility Capacity
Analyse the relationship between your clubs and facilities and their community engagement and participation to support your strategic partnerships
and priorities
Additional Interactive Mapping Layers
Additional Interactive Mapping Layers
Additional Interactive Mapping Layers
Includes organisation sites (by effective capacity), membership rate & change, member to demand difference, gap modelling, facility capacity supply by area, and organisation-specific custom boundaries
Customisation & Bespoke Analysis
Additional Interactive Mapping Layers
Additional Interactive Mapping Layers
The opportunity to further customise mapping layers to display regional, political, and other area designations specific to the sport and its governance