An intelligence platform for any state or national sporting organisation, ActiveXchange Sport integrates with your existing member management system to track member and club participation and forecast demand.
The platform enables sport organisations to shape strategic and operational decisions, effectively plan and prioritise resources, and demonstrate the sport's social impact on the local community.
Where are the growth areas & clubs of today and tomorrow, and how should we best allocate our resources to help realise our sport's potential?
Do we have adequate facilities in the right places
to maximise growth in participation and membership?
How can we support our clubs to make better, more data-driven strategic, operational and marketing decisions?
How can we unlock and leverage our sport's data assets to influence government for ongoing support and funding?
View member locations, predicted demand, and demand conversion. View where members play by sites and facilities
View and analyse population demographics and health & wellbeing profiles across neighbourhood, city, and state geographies
Analyse participation rates with benchmarks & trends, and demographic split of participation
Summary of resident location of players & members, compared with location of where they play, and benchmark participation by facility
Identify key growth areas, and evaluate current & future capacity requirements to help influence investment planning
Attract and retain members, drive revenue generation, understand member segments, and reach unmet demand
Understand how well your sports operation reaches and services your community
Analyse membership trends by season or year, forecast future membership numbers, and view club & team breakdowns
What's working? What's not? What's next?
Movement data allows you to analyse the impact of planning and investment decisions, optimise site selection, and allocate resources in the areas that matter to your organisation, your stakeholders, and your community.
What are the health savings of sports and facilities?
ActiveXchange's Social Value module shows the predicted dollar value savings sports or leisure facilities generate as a result of members staying being physically active, and in turn reducing their risk against a number of health indicators and/or increasing their productivity and education attainment.
ActiveXchange brings relevant brand engagement and sponsorship opportunities to sports.
These are brands that are in the space of making data driven decisions. Connecting organisations through an exchange of insights helps form deep and commercially successful partnerships that can then filter down through the levels of each sport, further activating and supporting your communities. This also opens up the option for sports to fully leverage their data assets in a new, fully-controllable and impact-led way, bringing additional ‘inspire’ and ‘reward’ partner value back to each and every club and membership.
Gain a deeper level of understanding and more actionable data insights via the Sports
PRO dashboards and mapping layers, with a focus on facility provision, membership
growth and participation rates.
Everything included in the base account, plus the following additional features:
Identify areas with sufficient supply and those with a shortage to meet demand by understanding the provision of facilities compared to members and demand
Analyse the relationship between your clubs and facilities and their community engagement and participation to support your strategic partnerships
Includes organisation sites (by effective capacity), membership rate & change, member to demand difference, gap modelling, facility capacity supply by area, and organisation-specific custom boundaries
The opportunity to further customise mapping layers to display regional, political, and other area designations specific to the sport and its governance