Investment Planning Model & Report Service

Now used by 150+ new or redevelopment sites each year.

Given the industry data driving this service (2.5m users/ performance of hundreds of sites), this predictive modelling is used by current and potential fitness, leisure and aquatic venue operators (public and commercial, including franchisees), state and local government (including for area wide planning strategies), and the 7 largest sport and leisure strategic planning consultancies in Australia and NZ. Right offer, right place, right time.


This offline report service is used extensively by leisure planning consultants, government and commercial operators to assess new build, franchise or contract options, or to viability test changes to the facility mix, capacity or offer at existing venues. Outputs underpin feasibility studies, business plans and infrastructure strategies.

The predictive model uses unprecedented intelligence from over 2.5 million facility users, coupled with a national infrastructure database to identify the optimal location and specification of venues, aligned with the profile of current and future demand. Its accuracy is validated against actual outcomes from across the ActiveXchange SportsEye Network.


Report options available:

  1. The Current Venue (refurbishment/ redevelopment)
  2. New Site Scenario 
  3. Optimal Site Location Scenario 
  4. Blank Page Scenario (both location and facility mix still to be determined)
  5. Area-wide (all Council) Analysis - aquatic and/or leisure

Each report includes:

  • competition and venue catchment mapping
  • member and visit projections 
  • target member acquisition/ conversion map
  • segmentation profiling to support the marketing plan
  • optimal capacity specification, programming and pricing
  • sector performance benchmarking to test viability
  • Social Value impact (optional bolt-on - see service below).

"As an independent sport and leisure consultant I work on the planning of major community infrastructure around Australia.  Given the importance of determining the best direction for a project, I regularly use the Investment Planning Model (IPM) as a source of critical evidence.  The IPM from ActiveXchange provides comprehensive details on demand analysis that is easily understood and exceptionally well received by clients. I would highly recommend its use as 'one part of the puzzle' to maximise local benefits for communities."  

Warren Green, Lead Industry Consultant, Warren Green Consulting

“It’s about time the sector had access to this level of business intelligence to inform go/no-go decisions - last month we used the Investment Planning Report Service to evaluate a new site opportunity. We’re now looking forward to using the SportsEye platform at our existing venue in 2020 and any forthcoming venues - access to live industry intelligence is a must have for any Australian and NZ health club!” 

Mel Tempest, Health Club Owner / Fitness Business Leader

To request a run of the model for your site(s) please complete the following form. For State and National Sport Organisations please visit our SportsEye PRO page for details on how the Model is coordinating sport provision and investment