APAC Team

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FOUNDER & GROUP CEO

Alex has 15 years experience across the UK, Europe, Australia and NZ of leading award-winning teams that have successfully re-defined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. 

This is underpinned by the development and application of innovative market and business intelligence platforms that have been used by multiple governments, 100+ sport governing bodies, 3,000+ facilities, and influenced how over 30 million people are active today.

CHAIR

Alexandra’s extensive experience at the YMCA, Western Leisure Services and as CEO of Gymnastics Australia and most recently as President of the Royal Life Saving Society will further align how ActiveXchange works hand in hand with the sector, respecting the individual data journeys and levels of data maturity of each organisation.

Alexandra also sits on the Australian Sport Commission's Play Well Leadership Group that will oversee the implementation of the strategy and deliver on its vision that ‘everyone has a place in sport’.

AMBASSADOR & INDUSTRY ADVISOR

Martin Sheppard is Managing Director of Smart Connection Consultancy, Founder and Curator of the National Sports Convention and sits on the board of EngageRM.  With over 40 years in the leisure industry, initially in the UK, Martin has worked in and managed community leisure centres, and then developed the Client function for contracting facilities out. He also chaired the UK’s ILAM Contracts Panel before emigrating to Australia in 1997.  

His networks within sport, government and with leisure venues, together with his understanding of sports technology, places him in a favourable position to understand the transformation that data management and evidence-based decision making can have on the planning and management of organisations.

GROUP CHIEF OPERATIONS OFFICER & GENERAL MANAGER, APAC

 Richard has a senior operations executive background focused on problem solving, building successful teams and promoting healthy culture within organisations. He has worked for a number of global organisations, with hands-on experience opening international offices on the ground and remotely. He played a key role in the growth experienced by Ai-Media, navigating its expansion into global markets and spearheading its journey to an ASX listing.

Being a father of two and having type-1 diabetes, Richard knows how important movement and health are and is excited to bring his skill set and experience to ActiveXchange.

HEAD OF SALES AND COMMERCIAL

Mike Morris is a commercial executive, strategist & digital evangelist, championing the power of data & technology solutions to deliver growth & improved value across sport, recreation, leisure & fitness industries to help shape healthy & activity communities & improve organisation intelligence.

Mike has led digital commercial strategy and media rights at Cricket Australia for 6 years, and has various senior leadership sponsorship and commercial roles throughout the sector.

CUSTOMER SUCCESS MANAGER

 Michael has a strong background in the sport and health sectors, completing his Sports and Exercise Science Degree in the United Kingdom. 

Originally on the frontlines for health and leisure operators across the UK and Australia, Michael has over 5 years of experience shaping individuals' health and wellness and has forged a deep connection in linking people to higher levels of activity. Michael's passion to provide a flawless customer experience ensures our clients receive the best value from their product. 

SENIOR FULL-STACK DEVELOPER

 Thomas is a software engineer with nearly a decade of experience. With a background developing software for the community care and property law industries, he is keen to develop the same understanding of the unique challenges and requirements of the sport, leisure and fitness sector.

Passionate about staying at the forefront of software development trends and technologies, he is committed to providing cutting-edge solutions and leading software development projects in the right direction. 

SQL DEVELOPER

Ries brings to the team the unique background of having a Diploma in Sports and Exercise Technology and 10+ years of experience in both software and database development.

Ries has a passion for both sport and data and hopes to combine the two to help ActiveXchange to improve people's health and wellbeing.

SALES & CUSTOMER SUCCESS SUPPORT

With Stephanie's data expertise and passion for helping the community become more active, she supports the ActiveXchange team to build strong client relations and undertake data processing and analytical modelling.