Our Team

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FOUNDER & GROUP CEO

Alex has 15 years experience across the UK, Europe, Australia and NZ of leading award-winning teams that have successfully re-defined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. 

This is underpinned by the development and application of innovative market and business intelligence platforms that have been used by multiple governments, 100+ sport governing bodies, 3,000+ facilities, and influenced how over 30 million people are active today.

BOARD CHAIR & INDUSTRY SPECIALIST

Martin Sheppard is Managing Director of Smart Connection Consultancy, Founder and Curator of the National Sports Convention and sits on the board of EngageRM.  With over 40 years in the leisure industry, initially in the UK, Martin has worked in and managed community leisure centres, and then developed the Client function for contracting facilities out. He also chaired the UK’s ILAM Contracts Panel before emigrating to Australia in 1997.  

His networks within sport, government and with leisure venues, together with his understanding of sports technology, places him in a favourable position to understand the transformation that data management and evidence-based decision making can have on the planning and management of organisations.

GROUP CHIEF TECHNOLOGY OFFICER

Tom has worked both in, and as a consultant to, the leisure industry for almost 20 years in the UK and across APAC for industry heavyweights such as Virgin Active, Next Generation and Crunch.  During that time he has led many digital transformation projects with a track record for delivering world class consumer facing applications within our industry.  

Tom is committed to delivering our next generation platform and working with our technology partners to empower ActiveXchange to drive real world business insights for our customers.

GROUP CHIEF OPERATIONS OFFICER

 Richard has a senior operations executive background focused on problem solving, building successful teams and promoting healthy culture within organisations. He has worked for a number of global organisations, with hands-on experience opening international offices on the ground and remotely. He played a key role in the growth experienced by Ai-Media, navigating its expansion into global markets and spearheading its journey to an ASX listing.

Being a father of two and having type-1 diabetes, Richard knows how important movement and health are and is excited to bring his skill set and experience to ActiveXchange.

GROUP HEAD OF DATA SCIENCE

Richard brings to ActiveXchange over 20 years at the top of senior data management roles at organisations including Foxtel and Bupa. He is a decision scientist with an extensive track record designing, developing and managing advanced analytical products, comfortable solving complex, unstructured problems. 

Richard leads our global data team tasked with building advanced analytics capabilities in partnership with the entire SportsEye ecosystem by safely and securely integrating data from a wide range of sources to create compelling insights.

GROUP CHIEF FINANCIAL OFFICER

Matthew is a strategic and commercially focused finance executive focused on corporate strategy, developing commercial growth and operational awareness, driving transformation, outsourcing and enhancing internal controls, cash management and financial planning.  

He specialises in management information, cash management, business intelligence, change management, financial planning & analysis, strategy, procurement, business development, controls and systems design & implementation. 

HEAD OF CUSTOMER SUCCESS & PARTNERSHIPS 

As an early adopter of the SportsEye platform during his time at Sport Canterbury, Ricki is passionate about using data and insights to make a measurable, evidence-based difference in the community. 

 Ricki brings to the ActiveXchange Network over 20 years of experience in the sport, leisure and recreation industry, with a unique set of skills that make him invaluable in assisting our collaborators to use data and insights to think and act differently when providing opportunities to help the community become more active, more often.

ACCOUNT MANAGER

Callum has background in the sport and government industries, having worked in State Government, State Sporting Organisations and Local Government in Western Australia, as well as time in the University sector both in Australia and Canada. 

 
His vast experience in physical activity and facility programming as well as infrastructure planning places him in a great position to understand the needs of our clients. Callum's passion to maximise positive community outcomes allows him to work hand-in-hand with our clients to deliver for their customers.  

CUSTOMER SUCCESS ASSOCIATE

 Michael has a strong background in the sport and health sectors, completing his Sports and Exercise Science Degree in the United Kingdom. 

Originally on the frontlines for health and leisure operators across the UK and Australia, Michael has over 5 years of experience shaping individuals' health and wellness and has forged a deep connection in linking people to higher levels of activity. Michael's passion to provide a flawless customer experience ensures our clients receive the best value from their product. 

SENIOR FULL-STACK DEVELOPER

 Thomas is a software engineer with nearly a decade of experience. With a background developing software for the community care and property law industries, he is keen to develop the same understanding of the unique challenges and requirements of the sport, leisure and fitness sector.

Passionate about staying at the forefront of software development trends and technologies, he is committed to providing cutting-edge solutions and leading software development projects in the right direction. 

SQL DEVELOPER

Ries brings to the team the unique background of having a Diploma in Sports and Exercise Technology and 10+ years of experience in both software and database development.

Ries has a passion for both sport and data and hopes to combine the two to help ActiveXchange to improve people's health and wellbeing.

SALES & CUSTOMER SUCCESS SUPPORT

Yasmin has a background in the health and fitness sector, with over 4 years of experience in the industry. Coming from a fitness operator, Anytime Fitness, she understands the needs of the client and can provide insight into how best to utilise ActiveXchange to drive success. 

With Yasmin’s experience and passion for helping the community become more active, she supports the ActiveXchange team to build strong client relations. 

MARKETING EXECUTIVE

Monique has nearly 10 years of marketing & communications experience, with the majority of her career spent in the sports licensing and merchandise industry. She has worked closely with many of the major Australian sporting codes and teams, including the NRL, Football Australia and Cricket Australia, as well as international brands such as '47 and Nitro Circus.

Monique shares the team's passion for sport & physical activity, and can usually be found at a netball court in her spare time.    

DATA ANALYST

Han Cheng has a Bachelor's Degree in Economics from the University of Colorado, Denver, and a Master's in Applied Finance from the Australian National University. 

He has experience working in one of the largest crypto trading desks in Australia, and his most recent role was as a Forex & Commodities Dealer (trading analyst).  Han is skilled at trading behaviour analysis and is passionate about using data to drive strategic decision-making.

FINANCE ADMINISTRATION OFFICER

Justine is a strong administrative professional with a Graduate Certificate in Management (Professional Practice) focused in Business Administration and Management, General from Charles Sturt University. 

She is an experienced Office Manager, skilled in trust accounting, administration, accounts payable, management and customer service.

ADVISOR - SPORT & GOVERNMENT

With over 20 years experience in the sport and leisure industry, Simon has developed a vast range of expertise. He has frequently demonstrated strategic leadership through an ability to identify opportunities and cases for change.

 Over the past 4 years, he has managed a range of project engagements as a strategic consultant. This has included working with local government, state government and state sporting organisations on analysis, strategy and implementation of sport and community infrastructure initiatives.