SportsEye for Local Government now live across all States & Regions

  • ActiveXchange APAC
  • About us
    • Our story
    • Our team
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    • Your data our commitment
    • Service level agreement
  • Who we help
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    • Commercial gyms & swim
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    • State & national sports
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  • More
    • ActiveXchange APAC
    • About us
      • Our story
      • Our team
      • Our partners
      • Our clients
      • Our awards
      • Your data our commitment
      • Service level agreement
    • Who we help
      • Case studies
      • Venue operators
      • Commercial gyms & swim
      • Local Govts and RSTs
      • State & national sports
      • Planning consultants
      • Industry suppliers
    • Data products
      • Sector intelligence
      • Investment Planning Model
      • Social Value Model
      • Supply & demand
      • Member acquisition
      • Member risk & retention
    • SportsEye platforms
      • National Database
      • SportsEye for Operators
      • SportsEye for Govt & RSTs
      • SportsEye for Sports
      • SportsEye Academy
      • Guidance Videos
    • News & Contact
      • Contact us
      • News
      • Work with us
      • Media enquiries
    • Other AX Countries
      • AX Canada
      • AX USA
      • AX EMEA
  • ActiveXchange APAC
  • About us
    • Our story
    • Our team
    • Our partners
    • Our clients
    • Our awards
    • Your data our commitment
    • Service level agreement
  • Who we help
    • Case studies
    • Venue operators
    • Commercial gyms & swim
    • Local Govts and RSTs
    • State & national sports
    • Planning consultants
    • Industry suppliers
  • Data products
    • Sector intelligence
    • Investment Planning Model
    • Social Value Model
    • Supply & demand
    • Member acquisition
    • Member risk & retention
  • SportsEye platforms
    • National Database
    • SportsEye for Operators
    • SportsEye for Govt & RSTs
    • SportsEye for Sports
    • SportsEye Academy
    • Guidance Videos
  • News & Contact
    • Contact us
    • News
    • Work with us
    • Media enquiries
  • Other AX Countries
    • AX Canada
    • AX USA
    • AX EMEA

Our Team

Alex Burrows, Founder

James Ellender, Chief Executive Officer

Martin Sheppard, Board Chair

Alex has 12 years experience across the UK, Europe, Australia and NZ of leading award-winning teams that have successfully redefined how the sport, leisure and fitness sector uses data and plans investment into community programs and infrastructure. This is underpinned by the development and application of innovative market and business intelligence platforms that have been used by multiple governments, 100+ sport governing bodies, 3,000+ facilities, and influenced how over 17 million people are active today.

Martin Sheppard, Board Chair

James Ellender, Chief Executive Officer

Martin Sheppard, Board Chair

Martin Sheppard is Managing Director of Smart Connection Consultancy, Founder and Curator of the National Sports Convention and sits on the Board of EngageRM. 

With over 40 years in the leisure industry, initially in the UK, working and managing Community Leisure Centres, then developed the Client function for contracting facilities out,  Chairing the UK’s ILAM Contracts Panel before emigrating to Australia in 1997.  

  

His networks within sport, government and with leisure venues together with his understanding of sports technology places him in a favourable position to understand the transformation that data management and evidence based decision making can have on the planning and management of organisations. 

James Ellender, Chief Executive Officer

James Ellender, Chief Executive Officer

James Ellender, Chief Executive Officer

James has grown up in the industry, starting on the frontline of his local leisure centre in 1998. Since then, he has worked in senior executive roles for some of the largest leisure operators across Australia and New Zealand including the YMCA and Belgravia Leisure and is actively involved in industry bodies, and a member of the Academic Board of ACPE. 


James has built an extensive understanding of the challenges and opportunities that collaboration can bring across Private, Not for Profits, Government, Health and Sport. Passionate about leaving a legacy of change in how our sector is understood, valued and funded, James is committed to harnessing the power of data to drive decision making to foster earlier activity, intervention and health outcomes for all ActiveXchange partners.

Simon Haire, Director - SportsEye

Tom Bourne, Chief Technology Officer

James Ellender, Chief Executive Officer

With over 20 years experience in the sport and leisure industry, Simon has developed a vast range of expertise. He has frequently demonstrated strategic leadership through an ability to identify opportunities and cases for change.


 Over the past 4 years, he has managed a range of project engagements as a strategic consultant. This has included working with local government, state government and state sporting organisations on analysis, strategy and implementation of sport and community infrastructure initiatives.

Tom Bourne, Chief Technology Officer

Tom Bourne, Chief Technology Officer

Tom Bourne, Chief Technology Officer

Tom has worked both in, and as a consultant to, the leisure industry for almost 20 years in the UK and across APAC for industry heavyweights such as Virgin Active, Next Generation and Crunch.  During that time he has led many digital transformation projects with a track record for delivering world class consumer facing applications within our industry.  


Tom is committed to delivering our next generation platform and working with our technology partners to empower ActiveXchange to drive real world business insights for our customers.

Karen Slabbert, Head of Product

Tom Bourne, Chief Technology Officer

Tom Bourne, Chief Technology Officer

  Karen Slabbert brings more than 20 years' experience in executive leadership across the hospitality, marketing and retail industries to her position as Head of Product for ActiveXchange's SportsEye. She holds a Bachelor of Commerce in Financial Management and is known for her entrepreneurial approach, solidified by her training in Lean Start-up methodology from Flinders University. She has worked with top international brands, including the Nelson Mandela Children's Foundation, LG Electronics, Cartoon Network, Procter & Gamble, HP and Qualcomm.  

Ricky Jones, Head of CommPartnerships

Michael Clinton, Customer Success Associate

Michael Clinton, Customer Success Associate

 As an early adopter of the SportsEye platform during his time at Sport Canterbury, Ricki is passionate about using data and insights to make a measurable, evidence-based difference in the community. 


 Ricki brings to the ActiveXchange Network over 20 years of experience in the sport, leisure and recreation industry, with a unique set of skills that make him invaluable in assisting our collaborators to use data and insights to think and act differently when providing opportunities to help the community become more active, more often.

Michael Clinton, Customer Success Associate

Michael Clinton, Customer Success Associate

Michael Clinton, Customer Success Associate

 Michael has a strong background in the sport and health sectors, originally completing his Sports and Exercise Science Degree in the United Kingdom. 


Originally on the frontlines for health and leisure operators across the UK and Australia, Michael has over 5 years of experience shaping individual's health and wellness and has forged a deep connection in linking people to higher levels of activity. Michael's passion to provide a flawless customer experience will ensure our clients receive the best value from their product. 

Callum Warner, APAC Account Manager

Michael Clinton, Customer Success Associate

Callum Warner, APAC Account Manager

Callum has background in the sport and government industries, having worked in State Government, State Sporting Organisations and Local Government in Western Australia, as well as time in the University sector both in Australia and Canada. 

 
His vast experience in physical activity and facility programming as well as infrastructure planning which places him in a great position to understand the needs of our clients. Callum's passion to maximise positive community outcomes allows him to work hand in hand with our clients to deliver for their customers.  

Ries Brink, SQL Developer

Faiza Shabbir, Database Engineer

Callum Warner, APAC Account Manager

  Ries has brings to the team the unqiue background in of having a Diploma in Sports and Exercise Technology and 10+ years of experience in both software and database development.


Ries has a passion for both sport and data and hopes to combine the two to help ActiveXchange to improve peoples health and wellbeing.   

Faiza Shabbir, Database Engineer

Faiza Shabbir, Database Engineer

Faiza Shabbir, Database Engineer

Faiza has a Masters Degree in Information Technology and has a very strong understanding of how to build, develop and manage SQL databases which underpin predictive modelling and business intelligence services.  Faiza supports manages ActiveXchange's overall databases bringing about standardisation and efficiencies.

Abu Bakar, Database Engineer

Faiza Shabbir, Database Engineer

Faiza Shabbir, Database Engineer

Abu Bakar has a Master’s degree of Information Technology from Charles Sturt University and has previous experience in software engineering. 


His strong critical thinking and problem-solving skills have contributed to his successes in both data analysis and machine learning alongside his understanding of how to build, develop and manage SQL databases. 

Akshay Joy, Sports Data Analyst

Akshay Joy, Sports Data Analyst

Akshay Joy, Sports Data Analyst

Akshay’s talent in Mathematics and Statistics helped propel him into a career in analytics, with his beginnings as a Mathematics tutor and his Master’s Degree in Business Analytics, also presenting him with many opportunities within the field. 


His experience across an array of projects (especially in retail, digital web and dashboard applications) have allowed him to approach every challenge with a result-oriented and data-driven mindset. Akshay’s passion lies in using Data Visualization to tell stories within data and to develop targeted insights for business success.  

Li Yi, Data Analyst

Akshay Joy, Sports Data Analyst

Akshay Joy, Sports Data Analyst

  Li has previous experience in data analysis and business intelligence within the banking industry. She has a Master degree of business from the University of Sydney and a bachelor degree in software engineering.

 

With combined knowledge, Li is able to translate data into impactful insights that supports business decision making. She is skilled in various data analysis and visualization tools, including SQL,R/python programming and dashboard setups.

Abhijit Roy, Junior Data Analyst

Garry Henshall, Non-Exec Director

Garry Henshall, Non-Exec Director

 Abhijit Roy is a Final Year student in Macquarie University, currently completing his bachelor's degree in Information Technology with a major in Data Science and has a passion towards generating information from data by looking deeper into it.


His first interaction with ActiveXchange was his participation in this year's Macquarie University PACE program where he joined a team a Data Science students to tackle automation of our Investment Planning Model. 


Garry Henshall, Non-Exec Director

Garry Henshall, Non-Exec Director

Garry Henshall, Non-Exec Director

Garry Henshall has been a key person of the Australian Sport and Leisure industry for over 40 years. He has worked at Local Government and State Government level, before going on to establish his own consultancy practice in leisure management.

He is well known as the past CEO of the Australian industry body, Parks and Leisure Australia, having established and held the position for many years. He also served as CEO of former national organisations: The Australian Leisure Institute; and the Royal Australian Institute of Parks and Recreation. He has also been an executive member of the World Leisure Organisation.

He has been a director and co- owner of a number of national and international companies operating in Australia; New Zealand; Hong Kong and The United Kingdom.

To make your impact find out about opportunities to work at activexchange

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