Our story

Our industry has the data to enable organisations to make better decisions but too often this data is fragmented and locked in silos. The people on the front lines of our industry's most important problems don't have the information they need when they need it most. ActiveXchange, which was founded in Australia in 2018, securely brings data, decisions and operations into one platform. 

We are now a multi-award winning data company that is passionate about supporting our partners to shape more active and healthy communities.

1) Provide the right offer to engage and retain more active members (infrastructure)

2) Intelligent marketing - right person, right time, right message

3) Social Value - grow and evidence community saving

ActiveXchange is shaping a joined up, data driven approach to planning, investment and delivery across community sport, leisure, aquatics and fitness. We build networks of relevant data and market intelligence through membership and participation system integrations, which now cover over 3 million people. This includes powering the National Infrastructure Database alongside a cross-industry steering group. Coupled with our predictive modelling, this creates clear lines of sight on how to maximise participation outcomes, commercial returns, and social value impacts. 

This more scientific, partner approach is tailored for venue operators, sport organisations, local, state and federal government, and is typically coordinated through online SportsEye accounts, which connect into the SportsEye Network.