What are the relative usage levels of community facilities and active spaces?
What does good look like in terms of usage for different types of facilities and spaces?
Are the facilities in our priority communities being used, and do we have the correct mix of facilities and active spaces to meet local needs?
Where would future facilities and spaces work well? Are we managing capacity effectively now?
A deep dive on Movement Data
What is Movement Data?
What are privacy-forward data sets?
What are privacy-forward data sets?
Provided through a global partnership between ActiveXchange and Mapbox, Movement Data is the world’s largest privacy-forward data set de-identified and aggregated from 30+ billion daily location updates streaming from 600M monthly active mobile users. With data back to January 2022.
Bringing the data sourced together to show relative footfall and vehicle movement nationwide by the hour, day and month within a 100x100 metre grid, these grids can then be associated with any facility and space.
What are privacy-forward data sets?
What are privacy-forward data sets?
What are privacy-forward data sets?
Even fully anonymous data can be re-identified if the location signals are analysed at a fine enough granularity without aggregation.
To minimise the risk of data misuse, Mapbox applies minimum privacy thresholds and small amounts of random noise to low-activity tiles. This intelligent privacy mechanism maximises data coverage, minimises risk of re-identifying activity patterns, and guarantees no statistical impact on the resulting analysis.
What is the Movement Data Index?
What are privacy-forward data sets?
What is the Movement Data Index?
The data captured is provided primarily as an ‘activity index’ that reflects the level of use in the specified time span and geographic space.
The index is provided as a decimal value ranging from 0 to 1 with a normalisation process applied to smooth out any effects of extreme outlier activity.
This activity index can then also be aligned with visit estimates for any facility or space across the UK (validated against samples of 'ground truths' of known attendances), providing accurate, consistent and actionable ongoing intelligence.
What does this mean for our Network?
Compare any geographic area by hour, day and month.
Beyond the extensive local data on organised community sport, recreation and leisure already in the ActiveXchange platforms, our network can now use this data to better understand non-traditional and casual usage levels of their spaces and compare activity levels to other areas.
As a leader in using data to drive evidence-based decision making, our network has an additional data set to:
- Set-up and monitor locations in the National Infrastructure Database
- Benchmark your facilities and spaces in terms of their likely use, and track longer term trends, in order to identify priorities and opportunities going forward.
- Optimise site selection, and allocate resources in the areas that matter to your organisation, your stakeholders, and local residents.
- Target hotspot locations for high impact using the overlay of the latest socio-economic data
- Analyse the impact of planning and investment decisions on movement, putting the active partnerships at the heart of a local planning network.
Features & Dashboards
Heat Mapping Layers
Automated Notifications
Heat Mapping Layers
Interactive heat mapping for any geographic location nationwide, displaying movement activity levels for any time of day
Quadkey Collections
Automated Notifications
Heat Mapping Layers
Quadkey collections are fully customisable to monitor single sites or large geographical area
Movement Monitoring
Automated Notifications
Automated Notifications
Monitor movement over time and have these seamlessly visualised in a dedicated dashboard or export the data for your own analysis
Automated Notifications
Automated Notifications
Automated Notifications
Bring your staff, teams and stakeholders closer to the facilities, spaces and places that get your communities more active
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Bring your staff, teams and stakeholders closer to the facilities, spaces and places that get your communities more active.