Giving you up-to-date insights about where people are active (and not active) and addressing a critical gap in understanding, knowing where, when and why communities come together.
What are the relative usage levels of community facilities and active spaces?
What does good look like in terms of usage for different types of facilities and spaces?
Are the facilities in our priority communities being used, and do we have the correct mix of facilities and active spaces to meet local needs?
Where would future facilities and spaces work well? Are we managing capacity effectively now?
Provided through a global partnership between ActiveXchange and Mapbox, Movement Data is the world’s largest privacy-forward data set de-identified and aggregated from 30+ billion daily location updates streaming from 600M monthly active mobile users. With data back to January 2022.
Bringing the data sourced together to show relative footfall and vehicle movement nationwide by the hour, day and month within a 100x100 metre grid, these grids can then be associated with any facility and space.
Even fully anonymous data can be re-identified if the location signals are analysed at a fine enough granularity without aggregation.
To minimise the risk of data misuse, Mapbox applies minimum privacy thresholds and small amounts of random noise to low-activity tiles. This intelligent privacy mechanism maximises data coverage, minimises risk of re-identifying activity patterns, and guarantees no statistical impact on the resulting analysis.
The data captured is provided primarily as an ‘activity index’ that reflects the level of use in the specified time span and geographic space.
The index is provided as a decimal value ranging from 0 to 1 with a normalisation process applied to smooth out any effects of extreme outlier activity.
This activity index can then also be aligned with visit estimates for any facility or space across the UK (validated against samples of 'ground truths' of known attendances), providing accurate, consistent and actionable ongoing intelligence.
Beyond the extensive local data on organised community sport, recreation and leisure already in the ActiveXchange platforms, our network can now use this data to better understand non-traditional and casual usage levels of their spaces and compare activity levels to other areas.
As a leader in using data to drive evidence-based decision making, our network has an additional data set to:
Monitor movement for any site (customisable) within the National Infrastructure Database
Quadkey collections are fully customisable to monitor unique and large geographical areas, such as beaches, transport hubs etc
Export of average activity index across all collections and NID sites monitored, available in CSV format to use for your own purposes
Monitor movement over time and have these seamlessly visualised in a dedicated dashboard
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