ActiveXchange APAC

Western Australia has been the home of hockey in Australia for the last 38 years and

following last year’s Government $135-million bid success, Perth will continue to play a vital role in the sport. Hockey WA will play a pivotal role in the development of the sport moving forward, and understanding the importance of data and its role in guiding more informed decisions is necessary to help the sport grow.

Following the successful bid and the extension of the partnership with ActiveXchange to

continue as SportWest’s data partner, the team at SportWest caught up with Chris Crosby, Participation, Inclusion and Events Manager at Hockey WA to get a better understanding of how data analysis in the ActiveXchange platform has helped to shape more informed decision making for Hockey in Western Australia.

Hockey WA

Objectives

Forward planning

Sustainability of Hockey

Insights

Our membership data is more visually appealing with the graphics, and the user experience from the platform is second to none. We are also able to couple the data from our membership base with other data sources including member demand statistics for hockey all the way from a state level to a suburb

One of the data points I have used the most from SportsEye is the 2030 demand statistics. This shows forward projecting data, based on thousands of different data points, the LGA and suburb demand for your sport and how the club/association is based leading into 2030.

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