Insights
Improved efficiencies on estimated visits and hotspots
ActiveXchange’s Movement Data has enabled Drowning Prevention Auckland (DPA) to significantly improve how site user data is gathered. Historically, DPA relied on manual methods of data collection (e.g. car counting or employing staff to count people on site). DPA is now able to obtain accurate site user numbers more efficiently, with the ability to track locations at a click of a button.
Track and monitor activity levels during peak times
The Movement Dashboard feature then enables DPA to track and monitor sites, view activity levels and visits by hour, day and month as well as analyse year on year trends.
Stronger connections to Council, powered by quantifiable and reliable data
DPA can identify popular sub-areas at larger sites, where historically DPA used to guess where people congregated at inland water sites. Using ActiveXchange’s data, DPA are now are able to use clearly defined areas (100m x 100m grids) to isolate and evidence to Council which areas of these sites are more popular to recreate in.
Councils can now better understand the sites’ peak user times, and focus on activity around high-risk sites that may require additional safety measures. The mapping visuals enable DPA to make recommendations to council to support decisions on resource allocation such as installing safety signage, investing in public rescue equipment, and upgrading or developing infrastructure at the site.