Track member and club participation and use predictive analysis to show priority growth areas by sport
Utilise the industry infrastructure database and create action plans to coordinate projects
Health and wellbeing KPIs related to participation in your sport informs government planning decisions
Fully integrated infrastructure and investment planning platform tailored for each state and national sport organisation
Bring all your planning and delivery information into one place to inform decisions and influence key stakeholders
SportsEye is an award winning online intelligence platform designed for state and national sports, translating existing membership data into powerful insight to guide future participation growth and infrastructure planning, saving sports time and money while enabling them to better connect with and influence local government and other key stakeholders. Supported by a range of state governments and national bodies SportsEye also contains and powers Australia’s National Infrastructure Database, providing sports with one complete and easy to use evidence base and toolkit from which to make more informed decisions.
Now used by 75+ sport organisations.
SportsEye State accounts are used by over 75 sport governing organisations as a low cost option to help progress their data-led planning capabilities and positively influence government.
SportsEye integrates with sport member management systems used in the sector or can be setup with just a basic data export.
The ActiveXchange team support each sport to draw straightforward 'so what next' conclusions from their SportsEye account
Each SportsEye account shows sports their own member locations, clubs by member count, predicted sport demand, and therefore remaining growth hotspots. This is supported by dashboards to evidence growth clubs, suburbs and LGAs and the current and future gaps in infrastructure.
In addition all sports have access to the National Infrastructure Database within their SportsEye account to manage their own information and view 16,000+ sport sites
SportsEye automatically aligns participation and future predicted growth with government health and wellbeing KPIs, evidencing the importance of your sport across local communities.
Sports have visibility of action plans published by government relevant to their sport. Each sport can also log and then manage their own site or organisation action plans to track progress aligned with the insight
ActiveXchange puts a Data Team in the back pocket of every sport partner to help positive decisions happen faster and your team influence and collaborate with key external stakeholders to grow participation. This includes regular support from a Client Success Manager, who will use your SportsEye account to help shape data driven action plans with your team so you can manage and track these through to delivery. This often means coordinating with other stakeholders. The SportsEye Action Plan feature, included in all SportsEye accounts, is perfect for coordinating these 'so what next' plans with state and local governments, other sports, consultants and other partners.
Example of SportsEye State & PRO partners:
- Office for Rec, Sport & Racing + 15 SA SSOs
- Office of Sport/ Sport NSW + 35 NSW SSOs
- Sport Canterbury + 6 regional sports
- Hockey NZ
- Football NSW
- NSW Rugby League
- Tennis Australia
- Athletics & Little Athletics NSW
- Netball NSW
"Sport NSW partnered with ActiveXchange to undertake predictive analytics to forecast initially demand for nine sports in NSW. The result provides the sports with powerful data on their scope for growth, the geographical locations where the growth is most likely and the risk of participant drop-out mapped to specific clubs and locations. The initiative proves that there is a significant opportunity for analysis of this nature to be undertaken throughout the sport and recreation sector in NSW to better tailor the offer to existing and potential participants."
Darren Simpson, CEO, Sport NSW (Association for 200+ sport organisations)
Advanced analysis underpins straightforward interactive mapping and dashboards, supported by an investment framework. All housed within one platform, directly integrated with your membership management platform and wider audit systems, saving money on updates
SportsEye PRO tracks outcomes and trends at different area and site/club levels. The platform assesses levels of engagement and supply of resources to identify current and future gaps in provision. This includes tracking social value (community savings) generated
SportsEye predictive modelling evaluates and ranks upcoming priorities, giving a clear and consistent line of sight on the likely outcomes of different investment options, and aligns these with current resources and key delivery partners
The platform provides a central log for site and area requirements, aligned with an objective evidence base. Sports can choose to share different layers and action plan details across the wider SportsEye Network to coordinate with other sports and government partners
Working with our specialist partner, ActiveXchange's advanced member profiling identifies which industries (businesses) to target alongside industry sponsorship trends
Measuring the community savings generated through getting club members active - tracked in a consistent, accurate and credible way and aligns with federal government principles. Further details here
Right message, right person, right time - supporting clubs and state bodies through ActiveXchange's targeted marketing service to generate more member leads cheaper