Empowering sports to influence government decision making

SportsEye PRO (SSOs & NSOs)

A fully digitalised and up to date infrastructure plan

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Advanced analysis underpins straightforward interactive mapping and dashboards, supported by an investment framework. All housed within one platform, directly integrated with your membership management platform and wider audit systems, saving money on updates

Objective reporting and gap analysis

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SportsEye PRO tracks outcomes and trends at different area and site/club levels. The platform assesses levels of engagement and supply of resources to identify current and future gaps in provision. This includes tracking social value (community savings) generated

Scenario planning to help rank priorities

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SportsEye predictive modelling evaluates and ranks upcoming priorities, giving a clear and consistent line of sight on the likely outcomes of different investment options, and aligns these with current resources and key delivery partners

Influence & connect across the SportsEye Network

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The platform provides a central log for site and area requirements, aligned with an objective evidence base. Sports can choose to share different layers and action plan details across the wider SportsEye Network to coordinate with other sports and government partners

Latest SportsEye State & PRO partners:

- Office for Rec, Sport & Racing (Govt of South Aus)

- Football NSW

- NSW Rugby League

- Tennis Australia

- Athletics & Little Athletics NSW

- Netball NSW

- Baseball NSW

- Sport Canterbury (NZ)

- Sport NSW Association

SportsEye State & RST - the 'lite' account now used by 40+ s

Bringing the sector together to enhance collaboration

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Often coordinated from the outset by state government and/or associations. SportsEye State is a low cost option to help sports progress their data-led planning capabilities. 


SportsEye integrates with the main sport member management systems used in the sector to help sports to better use their data for planning and delivery

A multi-sport view on demand to inform key stakeholders

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The SportsEye State platform enables multiple sports to show the potential reach of their offer (matched to local need) and areas for potential cross-sport collaboration.


In addition all sports have access to the national infrastructure database within their SportsEye account to manage their own information and view other sport sites 

Sports track their own growth 'hotspots' to focus resources

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Each SportsEye account shows sports their own member locations, clubs by member count, predicted sport demand, and therefore remaining growth hotspots.


Each sport can also log and then manage site or organisation action plans to track progress aligned with the insight. These plans can also be shared onto the SportsEye Network

 "Sport NSW partnered with ActiveXchange to undertake predictive analytics to forecast initially demand for nine sports in NSW. The result provides the sports with powerful data on their scope for growth, the geographical locations where the growth is most likely and the risk of participant drop-out mapped to specific clubs and locations. The initiative proves that there is a significant opportunity for analysis of this nature to be undertaken throughout the sport and recreation sector in NSW to better tailor the offer to existing and potential participants."

Darren Simpson, CEO, Sport NSW (Association for 200+ sport organisations)

SportsEye NSW (link to the platform)

SportsEye PRO additional modules

activeCAMPAIGNS integration

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Right message, right person, right time - supporting clubs and state bodies through ActiveXchange's targeted marketing service to generate new member leads cheaper

Social Value Model integration

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Measuring the community savings generated through getting club members active - tracked in a consistent, accurate and credible way and aligns with federal government principles

Member retention tracker

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Our retention model uses a range of factors to analyse each member record to understand their likelihood of not renewing their membership with the club/ administrative organisation

Create and coordinate intelligence

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