Empowering coordinated decisions

SportsEye PRO (SSOs & NSOs)

A fully digitalised and up to date infrastructure plan

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Advanced analysis underpins straightforward interactive mapping and dashboards, supported by an investment framework. All housed within one platform, directly integrated with your membership management platform and wider audit systems, saving money on updates

Objective reporting and gap analysis

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SportsEye PRO tracks outcomes and trends at different area and site/club levels. The platform assesses levels of engagement and supply of resources to identify current and future gaps in provision. This includes tracking social value (community savings) generated

Scenario planning to help rank priorities

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SportsEye predictive modelling evaluates and ranks upcoming priorities, giving a clear and consistent line of sight on the likely outcomes of different investment options, and aligns these with current resources and key delivery partners

Influence & connect across the SportsEye Network

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The platform provides a central log for site and area requirements, aligned with an objective evidence base. Sports can choose to share different layers and action plan details across the wider SportsEye Network to coordinate with other sports and government partners

Latest SportsEye partners:

- Office for Rec, Sport & Racing (Govt of South Aus)

- Football NSW

- Tennis Australia

- Athletics & Little Athletics NSW

- Netball NSW

- Baseball NSW

- Sport Canterbury (NZ)

- Sport NSW

SportsEye State Govt

Audit Management Platform with mobile app

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A 'single source of truth' toolkit for managing sport, leisure and aquatic audit data. Supported by a mobile app for offline data capture

Enable multi-stakeholders to add, edit then leverage key data

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Setup and manage account access to keep the database up to date - information is then utilised across the wider SportsEye Network 

User-friendly platform focussed on relevant information

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Drill down snapshot on key site information - we focus the audit setup on key data required for accurate supply and demand predictive modelling

Bringing the sector together to enhance collaboration

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Integrated with the main sport member management systems used in the sector to help bring sport data into a central market segmentation (demand profiling) platform

A multi-sport view on demand to inform key stakeholders

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The SportsEye State platform enables multi-sports to show the potential reach of their offer (matched to local need) and areas for potential cross-sport collaboration 

Sports track their own growth 'hotspots' to focus resources

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Sports via their own accounts view member locations, growth hotspots, manage the facility audit, and log priority projects, all supporting stakeholder engagement

 "Sport NSW partnered with ActiveXchange to undertake predictive analytics to forecast initially demand for nine sports in NSW. The result provides the sports with powerful data on their scope for growth, the geographical locations where the growth is most likely and the risk of participant drop-out mapped to specific clubs and locations. The initiative proves that there is a significant opportunity for analysis of this nature to be undertaken throughout the sport and recreation sector in NSW to better tailor the offer to existing and potential participants."

Darren Simpson, CEO, Sport NSW (Association for 200+ sport organisations)

SportsEye NSW (link to the platform)

SportsEye Local Govt

Sport, leisure and aquatics provision & local priorities

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Understand the current and potential reach of different types of sport, leisure and aquatic provision and how accessibility, capacity and quality issues can be addressed - prioritising these against local  outcomes and impacts. Includes access to the sector audit, and sport and other government priority projects published onto the SportsEye Network

A relative view on performance, priorities and growth options

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Set and then automatically track the performance of sport, leisure and aquatic infrastructure against local outcome targets.

Benchmarks and predictive analysis informs which types of offer are, and can, generate most value for local residents. Including identifying the migration of residents into and out of the area with respect to facility use and the key gaps in the local offer

A connected network to manage, access and share key data

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Track the Social Value impact generated by different types of local infrastructure, relative to subsidy levels and grants, and through the predictive modelling within SportsEye identify the likely impact of future investment decisions (target setting).

This is often used in collaboration with the Investment Planning Report Service for new capital expenditure projects.

SportsEye additional modules

activeCAMPAIGNS integration

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Right message, right person, right time - supporting clubs and state bodies through ActiveXchange's targeted marketing service to generate new member leads cheaper

Social Value Model integration

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Measuring the community savings generated through getting club members active - tracked in a consistent, accurate and credible way and aligns with federal government principles

Optimal pricing model

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Our pricing model maximises access to the sport while protecting revenue requirements. It uses advanced segmentation and price elasticity analysis to help organisations optimise their offer

Member retention tracker

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Our retention model uses a range of factors to analyse each member record to understand their likelihood of not renewing their membership with the club/ administrative organisation

Create and coordinate intelligence

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