Track member and club participation and use predictive analysis to show priority growth areas - influence government across the SportsEye Network
Utilise the industry infrastructure database and create action plans to coordinate facility projects
Health and wellbeing KPIs related to participation in your sport informs government planning decisions
Fully integrated infrastructure and investment planning platform tailored for each state and national sport organisation
Bring all your planning and delivery information into one place to inform joined up decisions and influence key stakeholders
SportsEye State accounts are used by over 75 sport governing organisations as a low cost option to help progress their data-led planning capabilities and positively influence government.
SportsEye integrates with sport member management systems used in the sector or can be setup with just a basic data export.
The ActiveXchange team support each sport to draw straightforward 'so what next' conclusions from their SportsEye account
Each SportsEye account shows sports their own member locations, clubs by member count, predicted sport demand, and therefore remaining growth hotspots. This is supported by dashboards to evidence growth clubs, suburbs and LGAs and the current and future gaps in infrastructure.
In addition all sports have access to the National Infrastructure Database within their SportsEye account to manage their own information and view 16,000+ sport sites
SportsEye automatically aligns participation and future predicted growth with government health and wellbeing KPIs, evidencing the importance of your sport across local communities.
Sports have visibility of action plans published by government relevant to their sport. Each sport can also log and then manage their own site or organisation action plans to track progress aligned with the insight
ActiveXchange puts a Data Team in the back pocket of every sport partner to help positive decisions happen faster and your team influence and collaborate with key external stakeholders to grow participation. This includes regular support from a Client Success Manager, who will use your SportsEye account to help shape data driven action plans with your team so you can manage and track these through to delivery. This often means coordinating with other stakeholders. The SportsEye Action Plan feature, included in all SportsEye accounts, is perfect for coordinating these 'so what next' plans with state and local governments, other sports, consultants and other partners.
Example of SportsEye State & PRO partners:
- Office for Rec, Sport & Racing + 15 SA SSOs
- Office of Sport/ Sport NSW + 35 NSW SSOs
- Sport Canterbury + 6 regional sports
- Hockey NZ
- Football NSW
- NSW Rugby League
- Tennis Australia
- Athletics & Little Athletics NSW
- Netball NSW
"Sport NSW partnered with ActiveXchange to undertake predictive analytics to forecast initially demand for nine sports in NSW. The result provides the sports with powerful data on their scope for growth, the geographical locations where the growth is most likely and the risk of participant drop-out mapped to specific clubs and locations. The initiative proves that there is a significant opportunity for analysis of this nature to be undertaken throughout the sport and recreation sector in NSW to better tailor the offer to existing and potential participants."
Darren Simpson, CEO, Sport NSW (Association for 200+ sport organisations)
Advanced analysis underpins straightforward interactive mapping and dashboards, supported by an investment framework. All housed within one platform, directly integrated with your membership management platform and wider audit systems, saving money on updates
SportsEye PRO tracks outcomes and trends at different area and site/club levels. The platform assesses levels of engagement and supply of resources to identify current and future gaps in provision. This includes tracking social value (community savings) generated
SportsEye predictive modelling evaluates and ranks upcoming priorities, giving a clear and consistent line of sight on the likely outcomes of different investment options, and aligns these with current resources and key delivery partners
The platform provides a central log for site and area requirements, aligned with an objective evidence base. Sports can choose to share different layers and action plan details across the wider SportsEye Network to coordinate with other sports and government partners
MODULE RESEARCH PARTNER: KPMG
The Social Value Model and dashboards generate a monetary $ value based on the ongoing risk profile of individual members, reduced by tracked frequency and type of activities at sites (community savings). The model aligns with Federal Government reporting principles.
KPIs include health (diabetes, dementia, CHD, cancer types, mental health etc.), education attainment and productivity.
Includes quarterly and annual Social Value awards presented at national conferences.
MODULE PARTNER: The Community & Club Collective (TCACC)
The module supports more commercial investment into community sport by identifying relevant industries and brands whose products most align with the segmented profile of members at each sports club and/or state and national sport association.
This supports generate revenue through new and retained sponsorship agreements with further advisory services available from TCACC.
SportsEye provides a joined up readymade digital network, empowering state and national organisations to coordinate program reporting and growth insight across a large numbers of stakeholders (venues - sports - government). This includes $ ROI and social impact insight, informing the ongoing roll out of industry products and services.
Modules, which are free for program delivery and funding partners, and accessed via their own SportsEye accounts. Partnerships include
Aquatics and Recreation Victoria's VICSWIM Program, and Royal Life Saving Society of Australia.