SportsEye Business is designed for suppliers and potential investors into the industry to provide an immediate snapshot on how to grow returns and manage risks. This account does not require any data transfer and provides access to a set of key industry insight tools.
The most efficient approach to property search and the identification of future successful sites (nationwide) – all at the click of a button using an online platform that connects into an industry database (Australia’s first and only National Infrastructure Database and data on 3m fitness members used to predict demand for different types of fitness offer). The hotspot mapping in SportsEye shows the remaining priority areas for new fitness provision and the expected member numbers, down to a street level. Dashboards rank priority local government and suburb areas.
SportsEye is uniquely positioned to identify the impact and $ ROI of different types of suppliers and products for different types of venues. There are lots of options all promising more members, more visits, overall member retention and social value. Our analysis cuts through the 'sales pitch' and uses independent evidence and analysis.
For supplier businesses this helps make the case for your offer and identify the type of customer venues who would generate most $ ROI from your offer helping to focus resources.
For venue operator businesses our independent analysis reduces risk and cost, while generating you more revenue from selecting suppliers and products best aligned with your venue, members and growth potential.
An average group ex participant stays for 3.9 months longer!
Millions of visits are made across 100+ different group exercise programs every month, all captured within the SportsEye database. Our up to date market trend dashboards provide your business with the following:
“It’s about time the sector had access to this level of business intelligence to inform go/no-go decisions - last month we used the Investment Planning Report Service to evaluate a new site opportunity. We’re now looking forward to using the SportsEye platform at our existing venue in 2020 and any forthcoming venues - access to live industry intelligence is a must have for any Australian health club!”
National interactive mapping and area ranking to show remaining 'hotspots' for new commercial fitness (gyms and group ex), swim school and gymnastics venues using the National Database and predictive demand modelling. Saves research time and cost, providing independent analysis to identify commercially sustainable opportunities, and supporting the sale of franchise territories and sites.
Further details can be found here on how we are working with commercial organisations and helping franchises to expand their offer.
SportsEye provides a joined up readymade digital network, empowering state and national organisations to coordinate program reporting and growth insight across a large numbers of stakeholders (venues - sports - government). This includes $ ROI and social impact insight, informing the ongoing roll out of industry products and services.
Modules, which are free for program delivery and funding partners, and accessed via their own SportsEye accounts. Partnerships include
Aquatics and Recreation Victoria's VICSWIM Program, and Royal Life Saving Society of Australia.
Using 30+ variables and machine learning to assign an ongoing risk index score to each member, predicting decline in engagement and membership cancellation to help prioritise actions. Variables include personal behaviour factors as well as external influences. An unrivalled service as it is localised and driven by data and trends from across millions of memberships in Australia and NZ.
Output includes a dashboard that tracks member risk levels and recommended targeted ‘mitigation’ campaign messaging + a data feed to support triggered emails/SMS messages + ongoing $ ROI tracking dashboard.
Data driven (machine learning) member email and SMS communication to drive general venue engagement. Includes personalised insight for the member on their activity levels and related health impacts + what venue activities, products and opening times are best suited for them.
The module includes an optional member feedback tool with a feedback tracking and benchmarking dashboard within SportsEye.
The module also supports retail brand reward and inspire campaigns specifically tailored to drive engagement and increase overall member lifetime value.
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