Features and benefits
Overview
SportsEye Business is designed for suppliers and potential investors into the industry to provide an immediate snapshot on how to grow returns and manage risks. This account does not require any data transfer and provides access to a set of key industry insight tools.
New franchise and site investment (property search) - gyms & swim school
The most efficient approach to property search and the identification of future successful sites (nationwide) – all at the click of a button using an online platform that connects into an industry database (Australia’s first and only National Infrastructure Database and data on 3m fitness members used to predict demand for different types of fitness offer). The hotspot mapping in SportsEye shows the remaining priority areas for new fitness provision and the expected member numbers, down to a street level. Dashboards rank priority local government and suburb areas.
- De-risk investment knowing the likely performance of sites before you commit and invest (using extensive data and independent predictive modelling, which is based on and validated against real time, real world outcomes).
- Give your potential new franchisees the confidence to invest (an accurate business case behind growth projections will inform site specification and help potential gym/swim school franchisees to access finance at favourable rates). The national profiling within SportsEye is supported with the option to then purchase our Investment Planning Report for a detailed analysis of a specific site alongside an optimal setup specification.
Industry suppliers - ROI insight
SportsEye is uniquely positioned to identify the impact and $ ROI of different types of suppliers and products for different types of venues. There are lots of options all promising more members, more visits, overall member retention and social value. Our analysis cuts through the 'sales pitch' and uses independent evidence and analysis.
For supplier businesses this helps make the case for your offer and identify the type of customer venues who would generate most $ ROI from your offer helping to focus resources.
For venue operator businesses our independent analysis reduces risk and cost, while generating you more revenue from selecting suppliers and products best aligned with your venue, members and growth potential.
Group exercise program licences - ROI insight
An average group ex participant stays for 3.9 months longer!
Millions of visits are made across 100+ different group exercise programs every month, all captured within the SportsEye database. Our up to date market trend dashboards provide your business with the following:
- Match the demographics of your membership and/or catchment area with the latest program trends for that group
- Optimise your timetable to increase member engagement levels in your program offer
- Pick which programs trend at different times of the year to stay one step ahead of your customers and local competition
- Know the likely take up numbers for new programs along with the additional member months this will generate and a predicted $ ROI - key insight before you invest in expensive program licences.
Mel Tempest, Health Club / Fitness Business Leader
“It’s about time the sector had access to this level of business intelligence to inform go/no-go decisions - last month we used the Investment Planning Report Service to evaluate a new site opportunity. We’re now looking forward to using the SportsEye platform at our existing venue in 2020 and any forthcoming venues - access to live industry intelligence is a must have for any Australian health club!”
Relevant SportSeye modules
Property Search module
Property Search module
Property Search module
National interactive mapping and area ranking to show remaining 'hotspots' for new commercial fitness (gyms and group ex), swim school and gymnastics venues using the National Database and predictive demand modelling. Saves research time and cost, providing independent analysis to identify commercially sustainable opportunities, and supporting the sale of franchise territories and sites.
Further details can be found here on how we are working with commercial organisations and helping franchises to expand their offer.
Sector Program modules
Property Search module
Property Search module
SportsEye provides a joined up readymade digital network, empowering state and national organisations to coordinate program reporting and growth insight across a large numbers of stakeholders (venues - sports - government). This includes $ ROI and social impact insight, informing the ongoing roll out of industry products and services.
Modules, which are free for program delivery and funding partners, and accessed via their own SportsEye accounts. Partnerships include
Aquatics and Recreation Victoria's VICSWIM Program, and Royal Life Saving Society of Australia.
Retention module
activeCAMPAIGNS module
activeCAMPAIGNS module
Using 30+ variables and machine learning to assign an ongoing risk index score to each member, predicting decline in engagement and membership cancellation to help prioritise actions. Variables include personal behaviour factors as well as external influences. An unrivalled service as it is localised and driven by data and trends from across millions of memberships in Australia and NZ.
Output includes a dashboard that tracks member risk levels and recommended targeted ‘mitigation’ campaign messaging + a data feed to support triggered emails/SMS messages + ongoing $ ROI tracking dashboard.
activeCAMPAIGNS module
activeCAMPAIGNS module
activeCAMPAIGNS module
Data driven (machine learning) member email and SMS communication to drive general venue engagement. Includes personalised insight for the member on their activity levels and related health impacts + what venue activities, products and opening times are best suited for them.
The module includes an optional member feedback tool with a feedback tracking and benchmarking dashboard within SportsEye.
The module also supports retail brand reward and inspire campaigns specifically tailored to drive engagement and increase overall member lifetime value.