Social Model & Report Service

Now used by 200+ venues and councils each year.

We know physical activity has social benefits. This service aligns best practice international research, and model principles that have been published by federal governments, automatically with data on participants and attendance at local venues. The service translates activity into $ monetary values against specific health, education and employment indicators. 

Delivery organisations evidence their impact.

Commissioners funding tangible impact.

The need for Social Value


There is a growing emphasis on the non-financial impacts community facilities are and can have. The Social Value Model:  

1) Recognises community savings generated through physical activity

2) Ensuring funding is allocated to where it will make the greatest impact

3) Helps partners to engage a wider range of funding sources



The Social Value Model risk profiles each individual facility user, and aligns their profile of activity at the site with a risk reduction. The monetary savings are then be summed at program, site and operator level and tracked on a rolling basis. Operators are provided a report and/or access to tracking dashboards. Further details are available here



The Social Value Model automatically processes member and attendance data already being collected by leisure management systems - this standardisation enables anonymised benchmarking so outputs are consistent, relative and relevant. 

Key indicators include mental health, dementia, cardiovascular disease, diabetes, bowel cancer, breast cancer, risk of drowning, education attainment and increased productivity



ActiveXchange has partnered with KPMG as Research Partner (following their work on the Value of Community Sport Infrastructure for Sport Australia) to refine a model with similar principles relevant for local leisure and aquatic centres.  ActiveXchange has also partnered with the DataHub to support data processing and reporting. 

Social Value Growth (SportsEye)


We don't ever stop at reporting. The SportsEye platform provides a range of business intelligence and direct access to the ActiveXchange Data Team in order to create site action plans aligned with specific Social Value growth targets. We make it easy to then communicate these plans with stakeholders

Sector support


The Social Value Model and Service is supported by a range of sector partners. 

As part of this sector collaboration partner operators and sport organisations are recognised for significant growth in Social Value. Market trends are also shared via regular state of the sector reports.

To request a run of the model for your site(s) please complete the following form