Sector Intelligence
Making relevant intelligence more accessible
ActiveXchange integrates with third party membership management systems across the sector, bringing data together on over 3 million members and their activity. This creates unique, unprecedented and powerful market intelligence that is overlaid and tailored for each individual partner to help them make more informed decisions.
Trends, benchmarking, and forecasts to pinpoint priorities
By processing and standardising data from multiple points, SportsEye provides consistent trend analysis. Most ActiveXchange products and services also provide relevant 'family group' benchmarks to help organisations know 'what good looks like' at any point in time. Finally, the ActiveXchange Data Team use advanced predictive modelling to forecast likely outcomes and impacts over the coming months and years from new investment, operational and marketing decisions.
This all helps positive change happen faster.
Expected outcomes and impacts
The ActiveXchange Data Team analyse the type of people who engage with industry products on a rolling basis (from different membership types to group exercise programs and even secondary spend i.e. swim goggles), the cost of these products, and the propensity to use different types of facilities and infrastructure. The team have up to date audience profiles for all types of offer which can be overlaid across a venue's existing membership base, or the target member prospects in a catchment.
This predictive modelling is using sector intelligence to also evidence the likely uptake and $ returns from different options, further supporting decision making and budget planning as well as triggering follow up marketing activity.