SportsEye for Local Government now live across all States & Regions

  • ActiveXchange APAC
  • About us
    • Our story
    • Our team
    • Our partners
    • Our clients
    • Our awards
    • Your data our commitment
    • Service level agreement
  • Who we help
    • Case studies
    • Venue operators
    • Commercial gyms & swim
    • Local Govts and RSTs
    • State & national sports
    • Planning consultants
    • Industry suppliers
  • Data products
    • Sector intelligence
    • Investment Planning Model
    • Social Value Model
    • Supply & demand
    • Member acquisition
    • Member risk & retention
  • SportsEye platforms
    • National Database
    • SportsEye for Operators
    • SportsEye for Govt & RSTs
    • SportsEye for Sports
    • SportsEye Academy
    • Guidance Videos
  • News & Contact
    • Contact us
    • News
    • Work with us
    • Media enquiries
  • Other AX Countries
    • AX Canada
    • AX USA
    • AX EMEA
  • More
    • ActiveXchange APAC
    • About us
      • Our story
      • Our team
      • Our partners
      • Our clients
      • Our awards
      • Your data our commitment
      • Service level agreement
    • Who we help
      • Case studies
      • Venue operators
      • Commercial gyms & swim
      • Local Govts and RSTs
      • State & national sports
      • Planning consultants
      • Industry suppliers
    • Data products
      • Sector intelligence
      • Investment Planning Model
      • Social Value Model
      • Supply & demand
      • Member acquisition
      • Member risk & retention
    • SportsEye platforms
      • National Database
      • SportsEye for Operators
      • SportsEye for Govt & RSTs
      • SportsEye for Sports
      • SportsEye Academy
      • Guidance Videos
    • News & Contact
      • Contact us
      • News
      • Work with us
      • Media enquiries
    • Other AX Countries
      • AX Canada
      • AX USA
      • AX EMEA
  • ActiveXchange APAC
  • About us
    • Our story
    • Our team
    • Our partners
    • Our clients
    • Our awards
    • Your data our commitment
    • Service level agreement
  • Who we help
    • Case studies
    • Venue operators
    • Commercial gyms & swim
    • Local Govts and RSTs
    • State & national sports
    • Planning consultants
    • Industry suppliers
  • Data products
    • Sector intelligence
    • Investment Planning Model
    • Social Value Model
    • Supply & demand
    • Member acquisition
    • Member risk & retention
  • SportsEye platforms
    • National Database
    • SportsEye for Operators
    • SportsEye for Govt & RSTs
    • SportsEye for Sports
    • SportsEye Academy
    • Guidance Videos
  • News & Contact
    • Contact us
    • News
    • Work with us
    • Media enquiries
  • Other AX Countries
    • AX Canada
    • AX USA
    • AX EMEA

Member risk and retention

Using machine learning (AI) to predict at risk members

ActiveXchange's Data Science Team used advanced predictive modelling, leveraging a wide set of data from across the sector. This predicts each member's relative risk of cancelling their membership at any point in time, using variables such as:


  • Time since last visit
  • Visit pattern and establishment of habits
  • Engagement with the venue offer (programming)
  • Price point and price sensitivity of the member (profiling)
  • Time of use and peak time pinch points
  • Venue performance and wider industry trends
  • New local competition
  • Travel time and convenience
  • Gym buddy impact 


The analysis output is provided in a data feed which is integrated into the operator's existing marketing CRM tools so multiple marketing systems aren't required.

Mitigating risk through targeted campaigns

As well as predicting risk at an individual member level, ActiveXchange's output provides optimal incentives to change the member's behaviour and mitigate the risk of cancellation. Outcomes from these are constantly tracked across hundreds of venues so optimal member and campaign insight is always utilised by each partner operator.

For more details see sportseye operator

Copyright © 2020 ActiveXchange - All Rights Reserved.

  • ActiveXchange APAC
  • Case studies
  • National Database
  • SportsEye for Operators
  • SportsEye for Govt & RSTs
  • SportsEye for Sports
  • SportsEye Academy
  • SportsEye Business
  • SportsEye Plans
  • AX Canada
  • AX USA

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