Member acquisition
Increasing campaign ROI for Marketing Managers
Key intelligence on these remaining target prospects is drawn out of the modelled 'unmet demand', which guides campaigns in the following ways:
- Target location
- Target resident segments - key demographic and lifestyle insight informs new joiner incentives
- Optimal marketing channel and channel budget allocation
- Optimal marketing time of the year (trends by segment)
- Optimal price point
- Optimal offer at the venue (guides campaign content)
- Marketing budget split between a group of venues
activeCAMPAIGNS (beta) - optimal paid social
ActiveXchange also draws in key insight from multiple membership campaigns across the industry. This means we can provide the following additional service:
- Configure and optimise campaign setups for venues
- Access prospect contact data at a reduced cost
- Ongoing optimisation through the campaign
- Provision of qualified membership leads
- For SportsEye partners ActiveXchange can provide an upfront fixed lead generation price, which eliminates any budget risk, as well as further customer journey support to maximise lead generation returns