SportsEye for Local Government now live across all States & Regions

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    • ActiveXchange APAC
    • About us
      • Our story
      • Our team
      • Our partners
      • Our clients
      • Our awards
      • Your data our commitment
      • Service level agreement
    • Who we help
      • Case studies
      • Venue operators
      • Commercial gyms & swim
      • Local Govts and RSTs
      • State & national sports
      • Planning consultants
      • Industry suppliers
    • Data products
      • Sector intelligence
      • Investment Planning Model
      • Social Value Model
      • Supply & demand
      • Member acquisition
      • Member risk & retention
    • SportsEye platforms
      • National Database
      • SportsEye for Operators
      • SportsEye for Govt & RSTs
      • SportsEye for Sports
      • SportsEye Academy
      • Guidance Videos
    • News & Contact
      • Contact us
      • News
      • Work with us
      • Media enquiries
    • Other AX Countries
      • AX Canada
      • AX USA
      • AX EMEA
  • ActiveXchange APAC
  • About us
  • Who we help
  • Data products
  • SportsEye platforms
  • News & Contact
  • Other AX Countries

Member acquisition

Increasing campaign ROI for Marketing Managers

Key intelligence on these remaining target prospects is drawn out of the modelled 'unmet demand', which guides campaigns in the following ways:


  • Target location
  • Target resident segments - key demographic and lifestyle insight informs new joiner incentives
  • Optimal marketing channel and channel budget allocation
  • Optimal marketing time of the year (trends by segment)
  • Optimal price point
  • Optimal offer at the venue (guides campaign content)
  • Marketing budget split between a group of venues 

activeCAMPAIGNS (beta) - optimal paid social

ActiveXchange also draws in key insight from multiple membership campaigns across the industry. This means we can provide the following additional service:


  • Configure and optimise campaign setups for venues
  • Access prospect contact data at a reduced cost
  • Ongoing optimisation through the campaign
  • Provision of qualified membership leads
  • For SportsEye partners ActiveXchange can provide an upfront fixed lead generation price, which eliminates any budget risk, as well as further customer journey support to maximise lead generation returns


FOr more details see sportseye operator

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