Investment Planning Model

Investment Planning Model & Report Service

Informing 100+ site developments each year

This service is driven by the official National Infrastructure Database and key insight generated from 3 million users and the performance of hundreds of sites. The analysis reports are used by current and potential fitness, leisure and aquatic venue operators (public and commercial, including franchisees), state and local government, and our strategic planning consultancy partners across Australia and NZ. Right offer, right place, right time.

This site and area-wide report service is used extensively to assess new build, franchise or contract options that require capital expenditure, and also to test the viability of changes to the facility mix and capacity at existing venues. Outputs underpin feasibility studies, business plans and infrastructure strategies across Australia and New Zealand.

The accuracy of the predictive modelling and overall service is validated against actual outcomes from across the hundreds of venues integrated into ActiveXchange's SportsEye Network.

Report options available:

The Current Venue (refurbishment/ redevelopment)
New Site Scenario
Optimal Site Location Scenario
Blank Page Scenario (both location and facility mix still to be determined)
Area-wide (all Council) Analysis - aquatic and/or leisure

Each report includes:

competition and venue catchment mapping
member and visit projections
target member acquisition/ conversion map
segmentation profiling to support the marketing plan
optimal capacity specification, programming and pricing
sector performance benchmarking to test viability
Social Value impact (optional bolt-on - further details here).

"As an independent sport and leisure consultant I work on the planning of major community infrastructure around Australia. Given the importance of determining the best direction for a project, I regularly use the Investment Planning Model (IPM) as a source of critical evidence. The IPM from ActiveXchange provides comprehensive details on demand analysis that is easily understood and exceptionally well received by clients. I would highly recommend its use as 'one part of the puzzle' to maximise local benefits for communities."

Warren Green, Lead Industry Consultant, Warren Green Consulting

“GLG is a leading sport and recreation planning consultancy in New Zealand. Partnering with ActiveXchange was a natural fit as GLG is always seeking more reliable insights into demand and projected use for our clients. Modelling using SportsEye, the Investment Planning and Social Value is revolutionising our work, particularly in the spaces and places sphere. Working with the ActiveXchange team means our network level planning is better informed than in the past regarding capacity and gap analysis, optimisation and where to target for development. Being able to more accurately benchmark current performance and predict demand for facilities based on reliable evidence from the sector helps refine our analysis and what we recommend as preferred solutions for our clients.

The bottom line is the tools and data acumen provided by ActiveXchange means our clients can make better informed decisions than was previously possible. This is a game changer for GLG and for the sport and recreation sector in New Zealand.”

David Allan, Managing Director, Global Leisure Group Ltd

“It’s about time the sector had access to this level of business intelligence to inform go/no-go decisions - last month we used the Investment Planning Report Service to evaluate a new site opportunity. We’re now looking forward to using the SportsEye platform at our existing venue in 2020 and any forthcoming venues - access to live industry intelligence is a must have for any Australian and NZ health club!”

Mel Tempest, Health Club Owner / Fitness Business Leader

Sector intelligence aligned with key local decisions