Hockey NSW has previously been identifying ways to help increase participation and get
more people to play. ActiveXchange assessed Hockey NSW’s opportunity and initially focused attention towards the Blacktown LGA, with data indicating; high levels of demand for Hockey, low conversation rates, high future unmet demand (2030 projection), and limited supply (facilities). These were compounded when comparing against surrounding areas including Penrith, Parramatta and The Hills Shire which all saw lesser demand and higher conversion rates.
As a result of the analysis, Hockey NSW met with Blacktown City Council to build support for a playing facility and was able to use the data intelligence to support their presentation. Blacktown City Council was able to verify these insights and the data via their own SportsEye account for Local Government.
Through their ActiveXchange account, Hockey NSW can continue to identify and address areas of potential growth to continue to drive participation and necessary data to support infrastructure decision making, coupled with the ability to target by demographic, from a region down to suburb level.